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Summary literature Marketing and Consumer Well-Being

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Summary of the literature for the exam of the course Marketing and Consumer Well-Being of the master Marketing and Master Business Administration: Health. The summary contains all the articles that are needed to know for the exam.

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  • Summary
  •  • 43 pages • 
  • by nw407 • 
  • uploaded  16-12-2019
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MARKETING All Lectures Summary, Marketing Manegement Kotler Keller

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Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through. Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621. Good luck!

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  •  Book
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  •  • 29 pages • 
  • by chiara-uva • 
  • uploaded  01-09-2019
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Summary Marketing Management articles (article 1 to 10)

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Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

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  •  • 46 pages • 
  • by renske07 • 
  • uploaded  10-10-2019
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