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Summary of Consumer Behavior written by Hawkins / Mothersbaugh

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Summary of the book Consumer Behavior (Building Marketing Strategy) written by Hawkins and Mothersbaugh. The summary edition of 12. (The purchase entire abstract at once is cheaper than buying the individual parts!)

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  • Summary
  •  • 90 pages • 
  • by SuzanneenJori • 
  • uploaded  24-03-2014
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