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Summary: New Product Marketing (Foundations of Marketing by John Fahy & David Jobber)

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This is an English summary of the book 'Foundations of Marketing, by John Fahy & David Jobber (fifth edition)'. This book is used for the course 'New Product Marketing' (1ZEAU0) at the Technical University of Eindhoven (TUe). The summary contains all important parts of the book from chapter 1 up to 12. It is easy to read through and includes figures and tables to clarify terms and theories.

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  • Summary
  •  • 55 pages • 
  • by JGiebels • 
  • uploaded  07-02-2018
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