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Exam 19 September 2017, questions and answers Chapter 11-20

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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 11 to Chapter 20 Chapter 11: Dealing with Competition GENERAL CONCEPT QUESTIONS Multiple Choice 415. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces? a. Industry competitors b. Technological partners c. Substitutes d. Buyers e. Potential entrants Page: ...

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  • Exam
  •  • 280 pages • 
  • by all_academic • 
  • uploaded  14-10-2019
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International Marketing Summary of ALL CHAPTERS 1–19

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This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. This summary covers the following 19 chapters: 1. Marketing: Creating Customer Value and Engagment 2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships 3. Analyzing the Marketing Environment...

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  • by VictoriaGiebink • 
  • uploaded  08-02-2020
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Summary Marketing & Sales

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A summary of the subject Marketing and Sales. First year International Business Studies at HvA. The subjects mentioned in the summary are: Creating customer value and engagement (chapter 1), Company and marketing strategy (chapter 2), Analysing the marketing environment (chapter 3), Understanding consumer and business buyer behaviour (chapter 5), Customer-driven marketing strategy: creating value for targeted customers (chapter 6), Products, services, and brands: building customer value (chapter...

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  •  • 38 pages • 
  • by chessaalbers • 
  • uploaded  01-04-2019
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International Marketing Summary of ALL CHAPTERS 1–19

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This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. This summary covers the following 19 chapters: 1. Marketing: Creating Customer Value and Engagment 2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships 3. Analyzing the Marketing Environment...

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  •  Book
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  •  • 40 pages • 
  • by VictoriaGiebink • 
  • uploaded  08-02-2020
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Chapter 9—Overview of Advertising Management. Questions and Answers

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Chapter 9—Overview of Advertising Management TRUE/FALSE 1. Advertising is defined as “a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.” T PTS: 1 2. The difference between advertising and public relations is that, for advertising, media exposure is paid for by the advertiser, and for public relations it is not. T PTS: 1 3. Most advertising is undertaken by companies that market their b...

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  • Exam
  •  • 19 pages • 
  • by all_academic • 
  • uploaded  06-11-2019
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Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics

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You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. Select one of the following types of local companies: Florist Veterinarian Health/Natural Food Store Accounting/Tax Preparation Create a 2,100-word Customer Satisfaction Plan in which you include the following: Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (att...

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  • Answers
  •  • 12 pages • 
  • by solutions • 
  • uploaded  18-12-2019
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CHAPTER 3: BRANDING STRATEGY AND CONSUMER BEHAVIOUR, All Answers

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LEARNING OBJECTIVES: COBE.KARD.ll.03.01- 03.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Marketing Plan CB&C Model Product CB&C Model Strategy Bloom's: Knowledge 2. Perceived risk usually increases the diffusion rate of new products. a. True b. False POINTS: False 1 DIFFICULTY: Challenging LE...

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  •  Book & Bundle
  • Exam
  •  • 35 pages • 
  • by all_academic • 
  • uploaded  15-01-2020
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BUSN 319 Week 7 Course Project Complete solution

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Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project, first, is essential to building your understanding of marketing; secondly, you can use a well-written marketing plan to show prospective employers a sample of your work...

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  •  • 16 pages • 
  • by Weficha • 
  • uploaded  07-03-2020
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MKTG317 Brand Strategy Revision Notes

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In depth lecture, exam and revision notes for the Third Year Marketing module MKTG317 Brand Strategy that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations, examples and critique on the following subjects: Experience Economy, Brand Hijack and Building Brand Communities and Human Brands.

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  • Class notes
  •  • 30 pages • 
  • by bilee082007 • 
  • uploaded  01-02-2019
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10

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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10 Chapter 2: Developing Marketing Strategies and Plans GENERAL CONCEPT QUESTIONS Multiple Choice 66 Chapter 1: Marketing: Managing Profitable Customer Relationships 1. A key ingredient of the marketing management process is insightful, marketing strategies and plans that can guide marketing activities. a. creative b. measurable c. macro d. micro e. niche Page: 35 2. Accor...

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  • Exam
  •  • 273 pages • 
  • by all_academic • 
  • uploaded  14-10-2019
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