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Exam Corporate Communication - Branding and Reputation (grade B)
- Exam (elaborations) • 33 pages • 2017
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This paper consists of two research papers - one focused on corporate branding and sustainability and the other on corporate reputation in times of change. 

Problem statement assignment 1: With an outline of relevant theory this paper examines the consumers’ perception of sustainability and corporate branding in the fashion industry. Based on the collected data the author will discuss the consumers’ barriers and willingness towards sustainable initiatives in fashion consumption. 

Problem s...
Exam (elaborations)
Exam Corporate Communication - Branding and Reputation (grade B)
Last document update:
ago
This paper consists of two research papers - one focused on corporate branding and sustainability and the other on corporate reputation in times of change. 

Problem statement assignment 1: With an outline of relevant theory this paper examines the consumers’ perception of sustainability and corporate branding in the fashion industry. Based on the collected data the author will discuss the consumers’ barriers and willingness towards sustainable initiatives in fashion consumption. 

Problem s...
$7.58
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How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia