All 11 results
Sort by
-
Strategic Brand Management (book, PDF)
- Summary • 591 pages • 2019
-
- $5.48
- + learn more
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
-
UvA Branding Lectures + Articles Grade 8,5!
- Package deal • 2 items • 2019
-
- $9.88
- 5x sold
- + learn more
Everything you'll need for the Branding Business Lab from the MSc Business Administration to pass the course. 

-
UvA Branding Summary All Lectures March 2019 Grade 8,5!
- Summary • 76 pages • 2019
-
Available in package deal
-
- $6.03
- 1x sold
- + learn more
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
-
UvA Branding Summary ALL Articles March 2019 Grade 8,5!
- Summary • 66 pages • 2019
-
Available in package deal
-
- $6.03
- 8x sold
- + learn more
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
-
Summary Book Strategic Brand Management, global edition.	
- Summary • 27 pages • 2019
-
- $7.13
- 2x sold
- + learn more
Strategic Brand Management, global edition. Keller, K.L. 9780273779414 
Summary of the chapters 1 - 4 and 12 for the course Brand and Product Management.
Fear of missing out? Then don’t!
-
table of contents
- Summary • 7 pages • 2018
-
- $3.83
- + learn more
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
-
Brand Marketing Summary (Strategic Brand Management, Keller)
- Summary • 139 pages • 2018
-
- $11.52
- 45x sold
- + learn more
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
-
Brand Management Keller
- Summary • 21 pages • 2017
-
- $7.68
- 50x sold
- + learn more
Samenvatting Strategic Brand Management Keller
-
Complete Brand & Product Management Course Summary
- Summary • 26 pages • 2017
-
- $6.58
- 12x sold
- + learn more
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
-
Strategic Brand Management
- Summary • 82 pages • 2017
-
- $4.93
- 23x sold
- + learn more
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia