Kotler Study guides, Class notes & Summaries
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BM 350 Marketing Online Exam 8 - Summer 2020 | BM350 Marketing Online Exam 8 - 100% Score
- Exam (elaborations) • 11 pages • 2021
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BM 350 Marketing Online Exam 8 – Summer 2020 Ashworth College 
 
Marketing Online Exam 8_07 
 
Part 1 of 1 	95.0/ 100.0 Points 
 
Question 1 of 20	5.0/ 5.0 Points 
Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 10%. Which of the following BEST describes the purchase funnel for this scenario? 
A.	Very wide at the top and narrow at the bottom 
 
B.	Very narrow at the top and wide at the bottom 
C.	Very narrow and vertical 
 
D.	v...
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BM 350 Marketing Online Exam 8 - 2020 | BM350 Marketing Online Exam 8 - Graded A
- Exam (elaborations) • 11 pages • 2021
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BM 350 Marketing Online Exam 8 – 2020 
Ashworth College 
 
Marketing Online Exam 8_07 
 
Part 1 of 1 	95.0/ 100.0 Points 
 
Question 1 of 20	5.0/ 5.0 Points 
Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 10%. Which of the following BEST describes the purchase funnel for this scenario? 
A.	Very wide at the top and narrow at the bottom 
 
B.	Very narrow at the top and wide at the bottom 
C.	Very narrow and vertical 
 
D.	very wi...
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BM 350 Marketing Online Exam 2 - 2020 | BM350 Marketing Online Exam 2 - Graded A
- Exam (elaborations) • 11 pages • 2021
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BM 350 Marketing Online Exam 2 – 2020 
Ashworth College 
 
Marketing Online Exam 2_02 
 
 
Part 1 of 1 	100.0/ 100.0 Points 
 
Question 1 of 20	5.0/ 5.0 Points 
Of the following presidents, who is MOST closely associated with the Consumer Bill of Rights? 
A.	Ronald Reagan 
 
B.	Jimmy Carter 
C.	John F. Kennedy 
 
D.	George W. Bush 
Question 2 of 20	5.0/ 5.0 Points 
The zeitgeist refers to which of the following? 
A.	How a society is currently segmented 
 
B.	What is currently happening wi...
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ESTEE LAUDER. ENVIRONMENTAL MARKETING ANALYSIS AND MARKETING PROSPECTS
- Case • 13 pages • 2021
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The conducted situational analysis of Estee Lauder suggests that by its brand acquisition strategy it has succeeded to expand globally and gain its position in the top 3 of the biggest cosmetic companies. Although the beauty industry is very dynamic and competitive, Estee Lauder keeps up with its competitors by focusing on product and business innovation. EL has positioned itself on the market as a luxurious and high-quality beauty brand. By marketing segmentation, it adapts its marketing mix to...
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BM 350 Marketing Online Exam 1 - 2020 | BM350 Marketing Online Exam 1 - Graded A
- Exam (elaborations) • 11 pages • 2021
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BM 350 Marketing Online Exam 1 – 2020 
Ashworth College 
 
Marketing Online Exam 1_01 
 
 
 
Part 1 of 1 	95.0/ 100.0 Points 
 
Question 1 of 20	5.0/ 5.0 Points 
In the generally accepted stages of the business buying process, the step following the description of the characteristics of the item and the quantity needed is the: 
A.	acquisition of proposals. 
 
B.	search for and qualification of potential sources. 
C.	recognition of the organization's problem or need. 
 
D.	determination of...
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BM 350 Marketing Online Exam 3 - 2020 | BM350 Marketing Online Exam 3 - Graded A
- Exam (elaborations) • 11 pages • 2021
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BM 350 Marketing Online Exam 3 - 2020 
Ashworth College 
Marketing Online Exam 3_03 
 
 
Part 1 of 1 	100.0/ 100.0 Points 
 
Question 1 of 20	5.0/ 5.0 Points 
The	is the first and one of the most important influencers of group and consumer behavior on an individual. 
A.	family 
 
B.	status group 
C.	normative group 
 
D.	subculture 
Question 2 of 20	5.0/ 5.0 Points 
Customer	is the degree to which a product meets or exceeds customer expectations. 
A.	delight 
 
B.	satisfaction 
C.	perceived...
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Foundations of Marketing Summary term 3
- Summary • 15 pages • 2020
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Summary of Foundations of Marketing from the first year, third term of European Studies! All information for the exam is included along with diagrams to make studying as simple as possible.
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BM 350 Marketing Management Exam 6 & 7 - 2020 | BM350 Marketing Management Exam 6 & 7 - Graded A+
- Exam (elaborations) • 6 pages • 2021
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BM 350 Marketing Management, Exam 6&7 
Expensive equipment manufacturers not only install the equipment but also train the staff and undertake the maintenance and repair activities of the equipment. By doing so, they are providing: 
 
 
 
Question 2 
The way the user performs the tasks of getting and using products and related services is the user's total	system. 
 
 
 
Question 3 
A(n)	is defined as a distinct unit within a brand or product line distinguishable by 
size, price, appearance, or ...
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Marketing Summary: CIB2 Online Branding
- Summary • 39 pages • 2020
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A comprehensive summary of class notes mixed with content from 'Principles of Marketing' textbook. Got an 7 using this!!
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Marketing summary (marketing management)
- Class notes • 32 pages • 2021
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This is a summary of the lectures for the course marketing.
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