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Brief summary of all the lectures and papers of strategic marketing management 2020
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A brief summary of all the papers and lectures of strategic marketing management course 2020 suitable for those who want to rehearse everything, or for those who haven't started yet and wanted to save what's possible;)

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  •  • 2 items • 
  • by floorvlamoen • 
  • uploaded  24-05-2020
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MKT 100 – Principles of Marketing Midterm Exam Chapters 1-8. Strayer University
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Which marketing management philosophy focuses on the question, “What do customers want and need, and how can we benefit society?” Answer Internal External Sales Societal marketing Production _____ is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits. Answer Opportunity cost Marketing utility Market quality Satisfaction percentage Customer value Which of the following is the customers’ evaluation of a good or service in terms of wheth...

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  • Exam (elaborations)
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  • by siddlee1434 • 
  • uploaded  13-10-2020
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Summary papers 1ZM16
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This summary includes the following articles for the course 1ZM16: Cooper, R.G. (2008). The Stage-Gate® idea-to-launch process: Update, what’s new, and NexGen systems. Journal of Product Innovation Management 25(3):213-232. Cooper, R. G., & Sommer, A. F. (2016). The Agile-Stage-Gate Hybrid Model: A Promising New Approach and a New Research Opportunity: The Agile-Stage Gate Hybrid Model. Journal of Product Innovation Management 33(5):513-526. Evanschit...

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  • Summary
  •  • 45 pages • 
  • by sandersmenno • 
  • uploaded  29-10-2019
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TRL2601 Transport Management notes Unit 5 - 6
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To gain insight into important principles in managing a transport business, such as the transport management environment; transport management and policy; demand and supply requirements; transport operations; transport costs; transport financing; and the principles underlying tariff-making and marketing of transport services.

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  • Summary
  •  • 16 pages • 
  • by jomarivermeulen • 
  • uploaded  08-01-2020
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MNM3712 NOTES
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MNM3712 NOTES. COMBINATION OF THE STUDY GUIDE AND THE TEXTBOOK (RELATIONSHIP MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT 4TH EDITION BY M. TAITE & M ROBERTS-LOMBARD). AIMED AT STUDENTS WHO ARE UNABLE TO AFFORD OR OBTAIN THE REQUIRED TEXTBOOK)

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  • Summary
  •  • 130 pages • 
  • by vannann • 
  • uploaded  16-03-2020
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BS2101 - Principles of Marketing - FULL NOTES
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LECTURE 1: Introduction to Marketing and Global Marketing LETURE 2: Strategic Market Planning and Market Research LECTURE 3: Marketing Strategy – Segmentation, Targeting and Positioning LECTURE 4 & 5: Understand Consumers and Business Markets LECTURE 6: Product Management LECTURE 7: Product Management 2: Branding & Packaging

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  • Study guide
  •  • 60 pages • 
  • by topnotesbylivia • 
  • uploaded  29-10-2019
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Managing Business Strategically - Articles Summary
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Summary of the following articles: (Session 1) 1. Teece, D.J. 2010. Business models, business strategy and innovation. Long Range Planning, 43(2-3): 172-194. 2. Rietveld, J. 2018. Creating and capturing value from freemium business models: A demand‐side perspective. Strategic Entrepreneurship Journal, 12(2): 171-193. 3. Casadesus-Masanell, R., & Ricart, J.E. 2011. How to design a winning business model. Harvard Business Review, 89(1-2): 100-107. (Session 2) 1. Eisenhardt, K., & Martin, J.A....

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  • Summary
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  • by sydneystraver • 
  • uploaded  03-09-2019
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Brand Management - Lecture Notes VOICE RECORDINGS SHORT SUMMARY
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VOICE RECORDINGS SHORT SUMMARY: for this summary, I have recorded my voice reading out a short version of this summary. This is the ideal for when you are on the bicycle/train when you are brushing your teeth or walking to the examination hall. There are six recordings, corresponding to the lectures, which are perfect for a good recap. How to get the recordings? 1. Buy the summary 2. Message me on stuvia saying you bought the number and give your phone number 3. I will send the voice recordings...

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  • Summary
  •  • 64 pages • 
  • by maartjezielhuis • 
  • uploaded  21-09-2019
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