Principles of Marketing notes

A summary of the lessons and lectures, the 'Global Branding' course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.

Summary of Chapter 8 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898

Chapter two of the Principles of Marketing book by Philip Kotler. Pictures from the book are included.

A summary of the lessons and lectures, the marketing course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.

Summary of Chapter 9 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898

A summary of the lessons and lectures, the marketing communication course, in the first quarter of year 2 of the programme 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

Containing summaries of 1st year study of IBMS for Marketing. Principles of Marketing Lloyd C. Harris, Nigel Piercy | ISBN: 9781292092898 | Year of Publication: October 2016 Containing summaries of chapters: 1,2,7,8,10,12,14 (Q1) 3,6,18, Porter's Five Forces (Q2) 2,8,9,19 (Q4)

The way to identify and evaluate business opportunities is comprehensively discussed and elaborated.

IBMS 1st year, Basics of Marketing Quarter 2