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Marketing Management Kotler Keller detailed notes CHAPTERS:1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22
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This document contains an extensive, straight-forward summary of 17 chapters from Kotler & Keller's Marketing Management book, specifically covering chapters: 1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22. The notes also include some relevant information from the lectures. UvA students, studying Marketing Management in the second year of Business Administration Bachelor program might find this summary especially helpful.

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  • by popyukanyuta • 
  • uploaded  14-03-2019
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MNM3712 Customer Relationship Management Notes 2020
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Each workbook is detailed and creates a comprehensive understanding of every topic by using a combination of prescribed materials and the study guide. Includes graphs and tables. Textbook: Relationship marketing and Customer Relationship Management (4th Ed. M Tait)

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  • by Shruid • 
  • uploaded  18-02-2020
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Summary of all 10 articles for Marketing Management
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This summary includes all information you need to know about the articles for the exam. The articles are: - De Swaan Arons, M., van den Driest, F., Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 4, 55‐63. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. Psychology & Marketing, 29(2), 107-116. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

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  • by rianschki • 
  • uploaded  21-10-2018
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TRL2601 Transport Management notes Unit 7 - 9
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To gain insight into important principles in managing a transport business, such as the transport management environment; transport management and policy; demand and supply requirements; transport operations; transport costs; transport financing; and the principles underlying tariff-making and marketing of transport services.

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  • by jomarivermeulen • 
  • uploaded  08-01-2020
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ieb Business Studies Gr12 Notes
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Handwritten notes of the grade 12 business studies ieb syllabus. Covers human capital, labour legislation, conflict management, business environments, creative problem-solving, corporate governance, ethics & good business practice, marketing, insurance, investments & business report layout.

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  • by dani5430 • 
  • uploaded  31-10-2019
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