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industrial marketing management

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the guide with past exam question to industrial marketing management

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  •  • 2 items • 
  • by Shael • 
  • uploaded  26-10-2018
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Market Assessment - Tutorial Slides + Notes

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Market Assessment Tutorial Slides Notes (2018-2019) Includes tutorial questions, answers, and notes MSc Marketing Management/ Marketing Analytics at Tilburg University

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  •  • 21 pages • 
  • by maartjezielhuis • 
  • uploaded  21-09-2019
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Management tutorials ppt notes (course AMM)

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This document contains the management tutorial notes including all the information out of the powerpoint presentations. This was used at the management part of the course Advanced Management and Marketing. It contains notes of the whole book: Fundamentals of strategy (4th edition) by Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin and Patrick Regnér. The powerpoint contain all the chapters (1 till 8) including some important figures.

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  •  • 33 pages • 
  • by anoukkorendijk • 
  • uploaded  28-01-2019
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BS2101 - Principles of Marketing - FULL NOTES

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LECTURE 1: Introduction to Marketing and Global Marketing LETURE 2: Strategic Market Planning and Market Research LECTURE 3: Marketing Strategy – Segmentation, Targeting and Positioning LECTURE 4 & 5: Understand Consumers and Business Markets LECTURE 6: Product Management LECTURE 7: Product Management 2: Branding & Packaging

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  •  • 60 pages • 
  • by topnotesbylivia • 
  • uploaded  29-10-2019
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Customer Analytics - Assignment Notes

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ALL YOU NEED TO PASS CUSTOMER ANALYTICS This summary consists of all 7 assignments (passed with 100%) including questions, steps/calculations, screenshots of output/excel, and answers. Study this and I'm sure you'll pass it! (Note: I'm the writer of the Asset summary Customer Analytics)

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  •  • 29 pages • 
  • by maartjezielhuis • 
  • uploaded  07-12-2019
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Papers Channel Management 2018

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Hereby I present my summary of the Marketing Channel Management (2018). Suitable for the master Marketing Management. The document contains 38 pages, is super cheap and convenient to quickly go through :). I hereby present my summary of the papers of the course Marketing Channel Management (2018). Suitable for the master Marketing Management. The document contains 38 pages, nice cheap and convenient to quickly go through :).

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  • Summary
  •  • 38 pages • 
  • by MEMvandenElsen • 
  • uploaded  08-10-2018
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