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Marketing 410 Organizational Behaviour Version 1.1 Bauer and Erdogan
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Marketing 410 Organizational Behavior Version 1.1 Bauer and Erdogan/Marketing 410 Organizational Behavior Version 1.1 Bauer and Erdogan/Marketing 410 Organizational Behavior Version 1.1 Bauer and Erdogan

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  • Study guide
  •  • 232 pages • 
  • by mentor2000 • 
  • uploaded  23-09-2020
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Marketing Performance Summary (Articles and Lectures)
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Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...

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  • Summary
  •  • 53 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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Marketing Channel Management (Tilburg University) - lectures and tutorials - fall 2020
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Notes of all the lectures and tutorials of Marketing Channel Management in fall 2020. Most important points of the articles are also included in this summary, but it is not a summary of all the articles.

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  • Class notes
  •  • 35 pages • 
  • by rmol • 
  • uploaded  13-10-2020
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Thesis dissertation example online marketing improving customer journey
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This thesis was written in the fall of 2019 and discusses the optimalisation of the online customer journey for a large online website. The company specializes in designing physical journals that can be customized by anyone. The problem: potential customers dont seem to understand what the company does. Solution: how can storytelling and online marketing branding help to position the company online in the most favorable manner? This thesis was graded an 8 and comes complete with interview questi...

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  • Thesis
  •  • 86 pages • 
  • by danielemmen • 
  • uploaded  04-11-2020
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Contemporary Marketing 14th Edition by Gene Boone -Test Bank
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Contemporary Marketing 14th Edition by Gene Boone -Test Bank 1. Consumer behavior refers to the process of ultimate buyers making purchasing decisions. Kurt Lewin’s model of human behavior defines behavior as a function of the interactions of 2. personal influences and pressures exerted on them by outside environmental forces. 3. To better understand how consumers make buying decisions, marketers borrow extensively from the sciences of physics and biology. 4. Generally speaking, human behav...

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  • Exam (elaborations)
  •  • 364 pages • 
  • by thenurse • 
  • uploaded  11-09-2020
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