Marketing 410 Organizational Behavior Version 1.1 Bauer and Erdogan/Marketing 410 Organizational Behavior Version 1.1 Bauer and Erdogan/Marketing 410 Organizational Behavior Version 1.1 Bauer and Erdogan

Summary of Chapters 2, 4, 8, 16, 18, and 19 of the eMarketing: the Essential Guide to Marketing in a Digital World book for the Digital Marketing part of the Sales & Digital Marketing course.

Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...

Notes of all the lectures and tutorials of Marketing Channel Management in fall 2020. Most important points of the articles are also included in this summary, but it is not a summary of all the articles.

Extensive summary of all covered articles for the UvA Master course Theories of Marketing 2020-2021

Summary Digital Marketing, English. Digital Marketing Fundamentals, 1st edition, Noordhoff Publishers. Authors: M. Visser and B. Sikkenga. Chapter 1 to 13

This thesis was written in the fall of 2019 and discusses the optimalisation of the online customer journey for a large online website. The company specializes in designing physical journals that can be customized by anyone. The problem: potential customers dont seem to understand what the company does. Solution: how can storytelling and online marketing branding help to position the company online in the most favorable manner? This thesis was graded an 8 and comes complete with interview questi...

For the course Advanced Management and Marketing the compulsory reading of the book "Multivariate Statistics and Marketing Analytics" by Dawn Iacobuccio is summarized. I made this summary for myself to study with but want to share it with everyone as well.

Contemporary Marketing 14th Edition by Gene Boone -Test Bank 1. Consumer behavior refers to the process of ultimate buyers making purchasing decisions. Kurt Lewin’s model of human behavior defines behavior as a function of the interactions of 2. personal influences and pressures exerted on them by outside environmental forces. 3. To better understand how consumers make buying decisions, marketers borrow extensively from the sciences of physics and biology. 4. Generally speaking, human behav...

Unit 3 Introduction to marketing - P4 Use marketing research for marketing planning. BTEC Extended Diploma in business and finance. Please review if you find this useful, thank you!