Groningen Study guides, Class notes & Summaries

Summary of all the mandatory Modules, articles, videos, lectures and online sessions, with important figures, lecture slides, all divided per week.

This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...

An extensive summary of the course 'brand and product management' given at the Rijksuniversiteit Groningen. In the summary, all the articles and lectures that need to be studied for the exam, are being described extensively. Therefore, reading the articles yourself is not necessary. Good luck with studying for the exam!

Summary of all the articles of the course 'Foreign Market Entry Strategies' 2022/2023, University of Groningen. After an extensive summary of the articles, I provided a 'super short summary' with all the main outcomes and key takeaways of each article (max 1 page per article). Good luck with the exam!

The best complete summary of all lectures and selected readings for Companies, Brands, and Consumers (EBM215A05) in Semester 1A of the Marketing Analytics and Data Science program at RUG. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. - MADS Madlad

An extensive summary of all the articles and lectures of the course strategic marketing, given at the Rijksuniversiteit Groningen. The summary is extensive and therefore you don't need to read the articles. Good luck with studying!! :)

In this summary the following papers have been discussed: Big Data in Accounting: An Overview [Vasarhelyi et al; 2015] ( A design science research methodology and its application to accounting information systems research [Guido L Geerts; 2011] ( Critical Success Factors for Data Governance: A Theory Building Approach [Alhassan et al; 2019] ( Trusted Decision-Making: Data Governance for Creating Trust in Data Science Decision Outcomes [Brous and Janssen; 2020] ( ( Continuous Auditing and Contin...

Summary of the mandatory, articles, and lectures, with important figures, all divided per week.

Summary of all lectures of the course Leadership (EBM072A05). It's an elective course of the MSc HRM that is offered by the Rijksuniversiteit Groningen (RUG) / University of Groningen.