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COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller
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This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...

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  •  Book & Bundle
  • Summary
  •  • 24 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
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Marketing Channel Management (Tilburg University) - lectures and tutorials - fall 2020
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Notes of all the lectures and tutorials of Marketing Channel Management in fall 2020. Most important points of the articles are also included in this summary, but it is not a summary of all the articles.

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  • Class notes
  •  • 35 pages • 
  • by rmolutrecht • 
  • uploaded  13-10-2020
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Marketing Management Kotler Keller detailed notes CHAPTERS:1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22
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This document contains an extensive, straight-forward summary of 17 chapters from Kotler & Keller's Marketing Management book, specifically covering chapters: 1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22. The notes also include some relevant information from the lectures. UvA students, studying Marketing Management in the second year of Business Administration Bachelor program might find this summary especially helpful.

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  •  Book & Bundle
  • Summary
  •  • 73 pages • 
  • by popyukanyuta • 
  • uploaded  14-03-2019
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MNM3712 Customer Relationship Management Notes 2020
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Each workbook is detailed and creates a comprehensive understanding of every topic by using a combination of prescribed materials and the study guide. Includes graphs and tables. Textbook: Relationship marketing and Customer Relationship Management (4th Ed. M Tait)

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  • Summary
  •  • 52 pages • 
  • by Shruid • 
  • uploaded  18-02-2020
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