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Marketing Management Kotler Keller detailed notes CHAPTERS:1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22
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This document contains an extensive, straight-forward summary of 17 chapters from Kotler & Keller's Marketing Management book, specifically covering chapters: 1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22. The notes also include some relevant information from the lectures. UvA students, studying Marketing Management in the second year of Business Administration Bachelor program might find this summary especially helpful.

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  •  Book & Bundle
  • Summary
  •  • 73 pages • 
  • by popyukanyuta • 
  • uploaded  14-03-2019
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Unit VI Scholarly Activity
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Unit VI Scholarly Activity References Competitive Advantage. (2015, February 15). Retrieved from Investopedia: Kotler, P., Keller, K.L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Product strategy: Setting your strategic vision for product offerings. (2015, February 15). Retrieved from MaRS: THE MARKETING MIX. (2015, February 14). Retrieved from Learn M: Pricing Strategies Pricing is the most important part of a marketing mix. It is the one element of th...

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  • Study guide
  •  • 6 pages • 
  • by grade_bender • 
  • uploaded  09-06-2020
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Marketing1, op basis van principes van marketing (Philip Kotler)
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Ik heb deze samenvatting gemaakt op basis van de powerpoints die mijn docent heeft besproken. Deze samenvatting komt niet direct uit het boek. Alleen de kern-elementen staan erin.

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  • Class notes
  •  • 7 pages • 
  • by koertkoops • 
  • uploaded  27-10-2020
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E-commerce summary term 1.3 chapter 22 fletcher & chapter 16 Kotler
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Summary for E-commerce year 1, term 3 What is included: * Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2013). Tourism Principles and Practise (5 ed.). Harlow: Pearson Education Limited. chapter 22 * Kotler, P., Armstrong, G., Harris, L., Piercy, N., Broere, F., Borchert, T., Vink, L. (2017). Principels of Marketing (7 ed.). Amsterdam: Pearson Education Benelux. chapter 16 *Powerpoints * Sheet from BB *M – booklet to be obtained through the Inholland library.

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  • Summary
  •  • 22 pages • 
  • by ep0805 • 
  • uploaded  10-04-2019
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Tentamen BMK0MKT1A.2. Samenvatting Marketing de Essentie.
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Dit document bevat een samenvatting voor het Tentamen BMK0MKT1A.2. Hierin zitten de hoofdstukken 1,2,3,5,6,7,8,9&10 van Marketing de essentie van Philip Kotler en Gary Armstrong theorie / voorbeelden van de college's. Deze samenvatting bevat velen illustraties/afbeeldingen uit het boek, hierdoor worden alle begrippen en theorieën een stuk duidelijker.

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  •  Book
  • Summary
  •  • 52 pages • 
  • by drostnathan • 
  • uploaded  28-09-2019
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