Armstrong/Kotler Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Armstrong/Kotler? On this page you'll find 778 study documents about Armstrong/Kotler.
Page 5 out of 778 results
Sort by
-
Summary Marketing, year 1 IBS, first part
- Summary • 43 pages • 2023
-
- $9.37
- 3x sold
- + learn more
In het document worden de hoofdstukken 1,2,3,5,6,7 + 19&20 behandeld. Dit is de lesstof van het vak marketing van de opleiding International business. Deze samenvatting kan gebruikt worden voor het eerste gedeelte van Marketing dat gegeven wordt in jaar 1.
-
TEST BANK FOR Marketing: An Introduction, 12e ( BY Armstrong/Kotler) CHAPTER 1-16 LIKELY EXAM QUESTIONS WITH CORRECT ANSWERS EXPLAINED Chapter 1 Marketing: Creating and Capturing Customer Value
- Exam (elaborations) • 408 pages • 2021
-
- $15.99
- 3x sold
- + learn more
TEST BANK FOR Marketing: An Introduction, 12e ( BY Armstrong/Kotler) CHAPTER 1-16 LIKELY EXAM QUESTIONS WITH CORRECT ANSWERS EXPLAINED 
Chapter 1 Marketing: Creating and Capturing Customer Value
-
Test Bank for Principles of Marketing 17th Edition (Kotler/Armstrong, 2024), All Chapters Covered, Complete Latest Guide A+.
- Exam (elaborations) • 1037 pages • 2024
-
- $25.49
- + learn more
Test Bank for Principles of Marketing 17th Edition (Kotler/Armstrong, 2024), All Chapters Covered, Complete Latest Guide A+. 
Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) 
Chapter 1 Marketing: Creating Customer Value and Engagement 
1) Which of the following is NOT an accurate description of modern marketing? 
A) Marketing is the creation of value for customers. 
B) Marketing involves managing profitable customer relationships. 
C) Marketing emphasizes selling and advertising ...
-
TEST BANK for Principles of Marketing 19th Edition Philip Kotler; Gary Armstrong; Sridhar Balasubramanian (Complete 20 Chapters _ DOWNLOAD LINK PROVIDED)
- Exam (elaborations) • 2 pages • 2024
-
- $33.12
- + learn more
TEST BANK for Principles of Marketing 19th Edition Philip Kotler; Gary Armstrong; Sridhar Balasubramanian (Complete 20 Chapters)
-
Instructor Manual with Test Bank For Principles of Marketing 19th Edition (Global Edition) By Philip Kotler, Gary Armstrong, Sridhar Balasubramanian (All Chapters, 100% Original Verified, A+ Grade)
- Package deal • 2 items • 2024
-
- $40.49
- + learn more
Instructor Manual with Test Bank For Principles of Marketing 19th Edition (Global Edition) By Philip Kotler, Gary Armstrong, Sridhar Balasubramanian (All Chapters, 100% Original Verified, A+ Grade)

Instructor Manual with Test Bank For Principles of Marketing 19th Edition (Global Edition) By Philip Kotler, Gary Armstrong, Sridhar Balasubramanian (A
And that's how you make extra money
-
Instructor Manual with Test Bank for Principles of Marketing 18th Edition By Philip Kotler, Gary Armstrong (All Chapters, 100% Original Verified, A+ Grade)
- Package deal • 2 items • 2024
-
- $40.49
- + learn more
Instructor Manual with Test Bank for Principles of Marketing 18th Edition By Philip Kotler, Gary Armstrong (All Chapters, 100% Original Verified, A+ Grade)

Instructor Manual with Test Bank for Principles of Marketing 18th Edition By Philip Kotler, Gary Armstrong (All Chapters, 100% Original Verified, A+ Grade)
-
Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) Chapter 9 Developing New Products and Managing the Product Life Cycle
- Exam (elaborations) • 50 pages • 2024
-
- $13.49
- + learn more
Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) 
Chapter 9 Developing New Products and Managing the Product Life Cycle 1) Which of the following is a significant challenge presented by the product life cycle? 
A) increased expenses B) increased competition C) new product development 
D) evaluation of results E) recognizing the stages as a product goes through them 
Answer: C 
AACSB: Analytical thinking 
Skill: Concept 
Objective: LO 9.1: Explain how companies find and develo...
-
Test Bank for Principles of Marketing 17th Edition (Kotler/Armstrong, 2024), All Chapters Covered, Complete Latest Guide A+.
- Exam (elaborations) • 1037 pages • 2024
-
- $24.99
- + learn more
Test Bank for Principles of Marketing 17th Edition (Kotler/Armstrong, 2024), All Chapters Covered, Complete Latest Guide A+. 
Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) 
Chapter 1 Marketing: Creating Customer Value and Engagement 
1) Which of the following is NOT an accurate description of modern marketing? 
A) Marketing is the creation of value for customers. 
B) Marketing involves managing profitable customer relationships. 
C) Marketing emphasizes selling and advertising ...
-
Principles of Marketing 18th Edition by Philip Kotler and Gary Armstrong Solution Manual
- Other • 2 pages • 2024
-
- $19.99
- + learn more
Principles of Marketing 18th Edition by Philip Kotler and Gary Armstrong Solution Manual
-
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.
- Exam (elaborations) • 409 pages • 2021
- Available in package deal
-
- $25.48
- 5x sold
- + learn more
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. 
 
 
Table of Contents 
PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 
1 Marketing: Creating and Capturing Customer Value 
2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 
PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 
3 Analyzing the Marketing Environment 
4 Managing Marketing Information to Gain Customer Insights 
5 Understanding Consu...
-
1
- ...
-
4
-
5
-
6
- ...
Did you know that on average a seller on Stuvia earns $82 per month selling study resources? Hmm, hint, hint. Discover all about earning on Stuvia