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Chapter 9 Marketing Communication strategies - English Chapter 9 Marketing Communication strategies - English

  • Chapter 9 Marketing Communication strategies - English

  • Summary • 9 pages • 2018
  • This document sums up Chapter 9 "Marketing Communication strategies" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep y...
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Marketing 2 Marketing 2

  • Marketing 2

  • Summary • 12 pages • 2018
  • Available in package deal
    • Summary Marketing year 2 - Chapter 7. Product strategy and services marketing - Chapter 8. New product development - Chapter 9. Marketing communication strategies - Chapter 10. Advertising - Chapter 12. Pricing strategies and price determination - Chapter 13. Distribution - Chapter 14. Retailing
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Marketing Marketing

  • Marketing

  • Summary • 5 pages • 2018
  • Available in package deal
    • Summary Introduction to Marketing year 1 - Chapter 1. What is Marketing? - Chapter 2. Strategy development and marketing planning - Chapter 3. The marketing environment - Chapter 4. Buying behaviour - Chapter 5. Marketing research - Chapter 6. Market segmentation and positioning
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Marketing fundamentals Marketing fundamentals

  • Marketing fundamentals

  • Summary • 30 pages • 2017
  • Marketing fundamentals. First 6 chapters, 1,2,3,4,5 and 6.
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Summary Marketing 2, 2017 European Studies Hogeschool Zuyd Summary Marketing 2, 2017 European Studies Hogeschool Zuyd

  • Summary Marketing 2, 2017 European Studies Hogeschool Zuyd

  • Summary • 38 pages • 2017
  • De samenvatting is gemaakt aan de hand van: - Notities van de colleges van Marketing 2, gegeven door S. Widdershoven van European Studies jaar 2; - Aantal notities van het boek Marketing Fundamentals van Verhage, hoofdstukken: 7, 8, 9, 10, 11, 12, 13, 14 De samenvatting bevat een uitgebreide uitleg over de 4 P's. Er zijn veel voorbeelden en schema's in verwerkt om alles duidelijk te maken. Daarnaast zitten er nog een paar korte oefen vragen in die tijdens de colleges werden gevraagd. Inhoud:...
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Summary Marketing Summary Marketing

  • Summary Marketing

  • Summary • 96 pages • 2017
  • Summary Marketing book
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Marketing Year 1 Marketing Year 1

  • Marketing Year 1

  • Summary • 67 pages • 2017
  • Summary of total course year 1.
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Marketing 2 (Summary) Marketing 2 (Summary)

  • Marketing 2 (Summary)

  • Summary • 29 pages • 2017
  • Summary from the course Marketing 2 of the study International Business and Languages at Stenden Emmen.
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Marketing 1 (Summary) Marketing 1 (Summary)

  • Marketing 1 (Summary)

  • Summary • 27 pages • 2017
  • Summary from the course Marketing 1 of the study International Business and Languages at Stenden Emmen.
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Summary Marketing part 1 Summary Marketing part 1

  • Summary Marketing part 1

  • Summary • 23 pages • 2017
  • Engelse samenvatting van het eerste deel van het boek: Marketing Fundamentals. De samenvatting is dus niet van het hele boek maar van het eerste gedeelte.
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