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Summary of Marketing - Strategy, Marketing & Economics(Custom-made book complied by Kraaijenbrink, Zalewska-Kurek, Hospers, Constantinides & Loohuis - University of Twente - International Business Administration - SME module
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Summary of the book Strategy, Marketing & Economics, which is a custom-made book compiled by J.Kraaijenbrink, K.Zalewska-Kurek, G.J.Hospers, E.Constantinides & R.Loohuis. The summary consists of the following chapters: 1,2,3,4,5,6,7,8,9,10,11,12 of the Marketing part. Originally, the summary was written for the subject "Marketing" of the SME-module, University of Twente.

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  •  • 52 pages • 
  • by Yoerivdmeer • 
  • uploaded  04-01-2017
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Summary Articles Essentials in Marketing Communication
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Summary of these articles: - Kardes, F.R. (1996). In Defence of Experimental Consumer Psychology. Journal of Consumer Psychology, 5(3), 279-296. - Belk, R.W. (2013) Extended Self in a Digital World. Journal of Consumer Research, 40 (3), 477-500. - Kahneman, D. (2003). A perspective on judgment and choice : Mapping bounded rationality. American Psychologist, 58(9), 697-720. - Van Rompay, T. J. L., de Vries, P. W., Bontekoe, F. & Tanja-Dijkstra, K. (2012) Embodied Product Perception: Effects ...

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  •  • 10 pages • 
  • by MSJe • 
  • uploaded  22-10-2017
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Summary of Fundamentals of Corporate Finance - Hillier, Clacher, Ross, Westerfield & Jordan - Corporate Finance - University of Twente - International Business Administration - FENSI module
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Summary of the book Fundamentals of Corporate Finance. The book is written by David Hillier, Iain Clacher, Stephen Ross, Randolph Westerfield & Bradford Jordan. Originally, the summary was written for the FENSI module of the University of Twente. The summary consists of the following chapters: 14, 15, 16, 17, 19, 20, 21. Note: Sometimes the summary refers to the book in order to understand formulas or to show complete cases.

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  •  • 36 pages • 
  • by Yoerivdmeer • 
  • uploaded  14-06-2016
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(TI) Chapter 3
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This is an elaborate summary including all necessary information Including: Psychodynamic approach Origins of this approach, main features Defence mechanism Therapeutic techniques Jungian approach The object relations school Projective identification Attachment theory psychoanalysis vs. psychodynamic and more!!

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  • Summary
  •  • 9 pages • 
  • by lisavanbiert99 • 
  • uploaded  05-11-2019
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