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Introduction to Marketing Management
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A complete insight into Marketing management, market research and marketing information systems, Consumer buying behaviour, phases of the consumer buying process, market segmentation, target marketing, marketing mix, Distribution and promotion decisions, Distribution channnels, promotion, product life cycle, factors affecting pricing

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  • Study guide
  •  • 127 pages • 
  • by sameer88 • 
  • uploaded  22-12-2019
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Brand Management 2020-2021- Readings / Papers Summary - Henk Roest - Master Marketing Management Tilburg (Complete-12 readings)

All the 12 compulsory readings are summarized in this document. I tried to summarize them in a way that makes it easy to read and straight to the point. I tried to write all the details from the reading in a summarized way to be able to answer all the questions at the exam regarding readings. (My final grade of the course was 8.5/10 at first try) I hope it will save you a lot of time ! :) Good luck with your exam !

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  • Class notes
  •  • 56 pages • 
  • by viktorszabo • 
  • uploaded  23-11-2020
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BUNDEL: Management and Marketing - Summary Fundementals of Management + Marketing Management
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Samenvatting Fundamentals of Management en Marketing Management - Kotler Keller. Bruikbaar voor het vak Management and Marketing op de Wageningen University. - BMO24306

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  •  • 2 items • 
  • by misssummary • 
  • uploaded  06-11-2019
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