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Chapter 9 of the book Consumer behaviour by Isabelle Szmigin, Maria Piacentini. This is part of the literature for the course MCB20806 Principles of consumer studies in the second year of Management and consumer studies (BBC) at Wageningen University (WUR). It Is also used in other courses at the WUR.
- Book & Bundle
- Summary
- • 4 pages •
Chapter 9 of the book Consumer behaviour by Isabelle Szmigin, Maria Piacentini. This is part of the literature for the course MCB20806 Principles of consumer studies in the second year of Management and consumer studies (BBC) at Wageningen University (WUR). It Is also used in other courses at the WUR.
Consumer behavior master business administration UVA
- Bundle
- Summary
- • 52 pages •
Consumer behavior master business administration UVA
This bundle includes two summaries of all the lectures and the articles to be studied for the exam. At the end of the lectures, a table summarizes the key takeaways from every lecture that was necessary for the exam (2019-2020) to focus on. The articles pay attention to the key findings and methods as required for the exam.
- Bundle
- • 2 items •
- Consumer Behavior Articles summary • Summary
- Consumer Behavior Lecture summary • Summary
This bundle includes two summaries of all the lectures and the articles to be studied for the exam. At the end of the lectures, a table summarizes the key takeaways from every lecture that was necessary for the exam (2019-2020) to focus on. The articles pay attention to the key findings and methods as required for the exam.
A summary that includes the essential information of the articles for Consumer Behaviour. The summary briefly discusses the study setups and mentions the relevant conclusions. The following articles are discussed: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 3. Leung, E., Paolacc...
- Summary
- • 18 pages •
A summary that includes the essential information of the articles for Consumer Behaviour. The summary briefly discusses the study setups and mentions the relevant conclusions. The following articles are discussed: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 3. Leung, E., Paolacc...
Consumer behavior samenvatting hoofdstukken 2 t/m 6 Dit behoort tot de stof voor tussentoets 1 consument en marketing aan Tilburg University voor de bachelor bedrijfseconomie jaar 2.
- Book
- Summary
- • 29 pages •
Consumer behavior samenvatting hoofdstukken 2 t/m 6 Dit behoort tot de stof voor tussentoets 1 consument en marketing aan Tilburg University voor de bachelor bedrijfseconomie jaar 2.
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Consumer behavior master business administration UVA
- Bundle
- Summary
- • 54 pages •
Consumer behavior master business administration UVA
This is a summary of all the lectures of the subject Consumer Behavior. All important notes, slides, citations and additional important information are included in this document. Good luck studying!
- Summary
- • 20 pages •
This is a summary of all the lectures of the subject Consumer Behavior. All important notes, slides, citations and additional important information are included in this document. Good luck studying!
Samenvatting van het boek Consumer Behavior H1 t/m H7. Gemaakt voor midterm 1 van het vak Consument en Marketing in het tweede jaar van de bachelor Bedrijfseconomie.
- Book
- Summary
- • 24 pages •
Samenvatting van het boek Consumer Behavior H1 t/m H7. Gemaakt voor midterm 1 van het vak Consument en Marketing in het tweede jaar van de bachelor Bedrijfseconomie.
This is a summary of the whole course Social Psychology and Consumer Behavior, 0HV30. It contains lecture notes and a complete summary of the book: Social Psychology and Human Nature by Baumeister and Bushman. The summary includes chapter 1-14. NB: After learning this summary, I passed the course with a 6.2 for the final examination.
- Book
- Summary
- • 39 pages •
This is a summary of the whole course Social Psychology and Consumer Behavior, 0HV30. It contains lecture notes and a complete summary of the book: Social Psychology and Human Nature by Baumeister and Bushman. The summary includes chapter 1-14. NB: After learning this summary, I passed the course with a 6.2 for the final examination.
Summary Chapter 8-16 Book Consumer Behavior 12th edition
- Book
- Summary
- • 56 pages •
Summary Chapter 8-16 Book Consumer Behavior 12th edition