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Consumer Behavior (Lecture summary & Articles Summary)
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This bundle includes two summaries of all the lectures and the articles to be studied for the exam. At the end of the lectures, a table summarizes the key takeaways from every lecture that was necessary for the exam (2019-2020) to focus on. The articles pay attention to the key findings and methods as required for the exam.

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  • Bundle
  •  • 2 items • 
  • by minxx • 
  • uploaded  31-05-2020
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Consumer Behavior: Complete Academic Articles Summary [8.5 for exam]
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A summary that includes the essential information of the articles for Consumer Behaviour. The summary briefly discusses the study setups and mentions the relevant conclusions. The following articles are discussed: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 3. Leung, E., Paolacc...

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  • Summary
  •  • 18 pages • 
  • by davegetrouw • 
  • uploaded  24-03-2019
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Summary of all lectures - Consumer Behavior
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This is a summary of all the lectures of the subject Consumer Behavior. All important notes, slides, citations and additional important information are included in this document. Good luck studying!

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  • Summary
  •  • 20 pages • 
  • by mayraebbers • 
  • uploaded  06-06-2019
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