Schiffman Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Schiffman? On this page you'll find 95 study documents about Schiffman.

Page 4 out of 95 results

Sort by

Summary Principles of Consumer Behavior  Summary Principles of Consumer Behavior
  • Summary Principles of Consumer Behavior

  • Summary • 78 pages • 2021
  • Summary of the chapters 1 t/m 9 + 14 and 15 and the articles of the course.
    (2)
  • $6.10
  • 13x sold
  • + learn more
Class notes Mass Media  Consumer Behaviour : The Indian Context - Consumer decision making process Class notes Mass Media  Consumer Behaviour : The Indian Context - Consumer decision making process
  • Class notes Mass Media Consumer Behaviour : The Indian Context - Consumer decision making process

  • Class notes • 7 pages • 2023
  • Notes from the chapter consumer decision making of the textbook Consumer Behavior-9788131731567 Paperback -By Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar-Pearson India (Paperback, Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar). Refers to consumer behaviour decison making process in general and in the Indian context. Is a useful summary notes sheet to understand the sub topics better.
    (0)
  • $5.49
  • + learn more
Consumer Behavior
  • Consumer Behavior

  • Exam (elaborations) • 34 pages • 2023
  • Consumer Behavior, 10e (Schiffman/Kanuk) Chapter 1 Consumer Behavior: Meeting Changes and Challenges 1) The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs is known as . A) the production orientation B) consumer behavior C) narrowcasting D) positioning E) the marketing mix Answer: B Diff: 1 Page Ref: 5 Skill: Concept Objective: 1.1: Understand what consumer behavior is a...
    (0)
  • $10.38
  • + learn more
Consumer Behaviour Summary 2022
  • Consumer Behaviour Summary 2022

  • Exam (elaborations) • 74 pages • 2022
  • CONSUMER BEHAVIOUR Definitions: Consumer behaviour is defined, as a behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.‑ Schiffman The decision process and physical activity individual engage in when evaluating, acquiring, using or disposing of goods and services.‑Loudon & Della Bitta
    (0)
  • $15.48
  • + learn more
College aantekeningen Principles Of Consumer Behaviour (MAN-BKV64-2021-3V)  Consumer Behavior, Global Edition, ISBN: 9781292269245 College aantekeningen Principles Of Consumer Behaviour (MAN-BKV64-2021-3V)  Consumer Behavior, Global Edition, ISBN: 9781292269245
  • College aantekeningen Principles Of Consumer Behaviour (MAN-BKV64-2021-3V) Consumer Behavior, Global Edition, ISBN: 9781292269245

  • Class notes • 30 pages • 2022
  • College aantekeningen van het vak Principles of Consumer Behaviour. De aantekeningen zijn in het Engels en van de colleges die in dit jaar van tevoren zijn opgenomen. Ook de artikelen staan in de aantekeningen. Door middel van deze aantekeningen heb ik zelf een 9,1 gehaald voor het tentamen
    (0)
  • $5.57
  • 4x sold
  • + learn more
 Multicultural Consumer Behaviour + EXAM QUESTIONS  Multicultural Consumer Behaviour + EXAM QUESTIONS
  • Multicultural Consumer Behaviour + EXAM QUESTIONS

  • Summary • 17 pages • 2020
  • Summary chapter 1,3,4,5,9,13 for the elective Multicultural Consumer Behaviour at European Studies. Last 4 pages are (possible) exam questions with answers.
    (0)
  • $6.04
  • 10x sold
  • + learn more
Summary Principles of Consumer Behaviour Summary Principles of Consumer Behaviour
  • Summary Principles of Consumer Behaviour

  • Summary • 32 pages • 2020
  • A concise summary of the book: Consumer Behavior (by Schiffman & Wisenblit, 2015) for the course Principles of Consumer Behaviour of the Faculteit der Managementwetenschappen of the Radboud University. In this summary chapters 1-6, 9, 14 & 15 are included.
    (0)
  • $4.43
  • 3x sold
  • + learn more
Summary -  Multicultural Consumer Behaviour Summary -  Multicultural Consumer Behaviour
  • Summary - Multicultural Consumer Behaviour

  • Summary • 37 pages • 2022
  • Summary of all the lecture notes and book chapters needed to pass the exam
    (0)
  • $3.32
  • + learn more
Summary Consumer Behaviour: A European outlook (2nd ed.) Summary Consumer Behaviour: A European outlook (2nd ed.)
  • Summary Consumer Behaviour: A European outlook (2nd ed.)

  • Summary • 16 pages • 2020
  • Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
    (0)
  • $6.10
  • 1x sold
  • + learn more