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IM module 2 required readings summary

Summary of the required readings for module 2 lecture & workshop. Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. 2016. Know your customers’ “jobs to be done.” Harvard Business Review, 94(9): 54–62; Hofstetter, R., Aryobsei, S., & Herrmann, A. 2018. Should you really produce what consumers like online? Empirical evidence for reciprocal voting in open innovation contests. Journal of Product Innovation Management, 35(2): 209–229; Perry-Smith, J., & Mannucci, P. V. 2017. From cr...

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  • uploaded  17-09-2020
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STR 581 Final Exam SET 2 Questions & Answers. Latest 2020. (A Graded)

STR 581 Final Exam SET 2 1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process. A. skunk works B. new product “team” C. stage-gate system D. joint- venture system E. venture team 2) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. A. vertical system B. product management system C. marketing research system D. marketing information s...

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  • by SolutionGuide • 
  • uploaded  29-10-2020
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