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Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed.

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Choose a company with which you are familiar. (Tesla Motors) Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company's marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of con...

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  •  • 7 pages • 
  • by solutions • 
  • uploaded  03-10-2019
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Consumer Behavior | Academic Article Summary

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Summary of the following articles: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 3. Leung, E., Paolacci, G., & Puntoni, S. (2018). Man versus machine: Resisting automation in identity-based consumer behavior. Journal of Marketing Research, 55, 818-831. 4. Etkin, J. (2016). Th...

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  •  • 22 pages • 
  • by sydneystraver • 
  • uploaded  19-02-2019
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Short summary Articles Consumer Behavior

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This is a short summary of the articles of Consumer Behavior, including the most important studies and concepts. Good luck with your exam!

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  •  • 6 pages • 
  • by AntVe • 
  • uploaded  19-03-2019
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Practice Exam Consumer Behavior, by Solomon and Michael R. CH1 - 8.

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This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.

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  •  • 8 pages • 
  • by Geoffreyvdvet • 
  • uploaded  15-01-2019
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