Macinnis Study guides, Class notes & Summaries

consumer behavior - -The totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units [over time]. -offering - -A product, service, activity, experience, or idea offered by a marketing organization to consumers. -"Totality of decisions..." - -Whether What Why How When Where How much/ How often/ How long -"about the consumption..." - -Acquisition Usage ...

Summary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.

Doel van de Oefentoets: Deze oefentoets is ontworpen om studenten te helpen hun begrip van de concepten en principes van consumentengedrag zoals uiteengezet in het boek "Consumer Behavior" van Wayne Hoyer te evalueren en te versterken. Het dient als een effectieve studietool om de kennis van de lezers te testen en te verbeteren voordat ze formele beoordelingen of examens ondergaan. Deze oefentoets biedt een kans om te oefenen met de belangrijkste onderwerpen en toepassingen die in het boek wo...

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marketing samenavttign

Searching for a valuable study resource to ace your exams? Look no further than our meticulously crafted [Consumer Behavior, 4th Ed,Hoyer] Test Bank. Designed to complement your learning journey, our test bank offers a comprehensive set of questions that mirror the complexity and depth of the actual exams. With our [Consumer Behavior, 4th Ed,Hoyer] Test Bank, you can maximize your study time and enhance your performance. Don't miss out on this opportunity to excel in your studies – order now ...

Includes a summary of the following articles: Topic 1 - Introduction to digital marketing & SEO 1.1 Digital Marketing Trends Report 2020 – Sparxoo Topic 2 - Search engine advertising & Web analytics 2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) To...

This summary contains all required book chapters and lecture slides. The books used; - Influence, science and practice by Robert B. Cialdini - Consuemr Behavior by Hoyer, Macinnis, Pieters

A summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.