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Marketing - Consumer Behavior

These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 4 of the module summarized in 8 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight:...

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  •  Book
  • Class notes
  •  • 10 pages • 
  • by pikachuu • 
  • uploaded  29-12-2020
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Consumer Behaviour 2019-2020 Summary (B-KUL-D0R13A)
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This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.

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  •  Book
  • Summary
  •  • 151 pages • 
  • by jdpt • 
  • uploaded  29-12-2019
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