Digitale Study guides, Class notes & Summaries

cost per thousand (CPM) Formula - ANSWER-Cost X 1000 / Impressions set cost for 1000 impressions delivered Cost Per CLick (CPC) Forumula - ANSWER-Cost / Clicks Effective Cost Per Thousand (eCPM) Formula - ANSWER-Total Cost / Total Impressions X 1000 Click Through Rate (CTR) Forumula - ANSWER-Clicks / Impressions Cost Per Action CPA Formula - ANSWER-Cost / Actions target audience - ANSWER-a select group of potential or current consumers which a business decides to aim its market...

MGT 6311 DIGITAL MARKETING EXAM 2024 MIDTERM EXAM 300 QUESTIONS WITH DETAILED VERIFIED ANSWERS AND RATIONALES /BRAND NEW!! / (100% CORRECT) /A+ GRADE ASSURED

cost per thousand (CPM) Formula - ANSWER-Cost X 1000 / Impressions set cost for 1000 impressions delivered Cost Per CLick (CPC) Forumula - ANSWER-Cost / Clicks Effective Cost Per Thousand (eCPM) Formula - ANSWER-Total Cost / Total Impressions X 1000 Click Through Rate (CTR) Forumula - ANSWER-Clicks / Impressions Cost Per Action CPA Formula - ANSWER-Cost / Actions target audience - ANSWER-a select group of potential or current consumers which a business decides to aim its market...

IAB Digital Media Sales Certification Test Prep Questions and Answers 100% CorrectIAB Digital Media Sales Certification Test Prep Questions and Answers 100% CorrectIAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct DSP - ANSWER-Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks,

IAB Digital Media Sales Certification Test Prep Questions and Answers 100% VerifiedIAB Digital Media Sales Certification Test Prep Questions and Answers 100% VerifiedIAB Digital Media Sales Certification Test Prep Questions and Answers 100% VerifiedIAB Digital Media Sales Certification Test Prep Questions and Answers 100% Verified DSP - ANSWER-Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and...

TEST BANK for eMarketing 9th Edition Digital Marketing Strategy by Raymond Frost; Alexa K. Fox; Terry Daugherty. ISBN 6229. (All 15 Chapters). TABLE OF CONTENTS: Part I Digital Marketing i n Context 1 Past, Present, and Future 2 Strategic Digital Marketing and Performance Metrics 3 The Digital Marketing Plan Part II Digital Marketing Environment 4 Global Digital Marketing 3.0 5 Ethical and Legal Issues Part III Digital Marketing Strategy 6 Digital Marketing Research 7 Consumer Behavior Online 8 ...

IAB Digital Media Sales Certification-with 100% verified solutions-2023-2024

Tags correct answer: code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles correct answer: a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets correct answer: creative design, logos, images, or text provided by the advertiser Pacing correct answer: ...

IAB TERMINOLOGY USED BY DIGITAL MEDIA SALESPERSONS LATEST QUESTIONS AND ANSWERS

IAB - Digital Media Sales Exam Questions and Answers (Graded A) IAB - Digital Media Sales Exam Questions and Answers (Graded A) IAB - Digital Media Sales Exam Questions and Answers (Graded A)Awareness, Consideration, Purchase, Retention, Advocacy - ANSWER-What are the five stages in the 'Marketing Funnel" What does PESO Stand for? - ANSWER-Paid, Earned, Shared, Owned Paid Media - ANSWER-Tradational Media Buying Earned Media - ANSWER-Publicity (News coverage or word of mounth)