Principles of Marketing notes

COURSE: International Business, year 1, Quarter 1, Marketing & Sales BOOKk: Principles of Marketing (7th European edition) *2898 CONTENT: -Chapter 1 -Chapter 3 -Chapter 7 (p. 194) -Chapter 8 (p. 226-238) -Chapter 10 -Chapter 12 (p. 340-345 p. 351-356) -Chapter 14 (p. 408-412 p. 414-415 p. 422-424) -Chapter 20 (p. 593-594) OMITTED: -Sustainable marketing: the call for more environmental and social responsibility (p. 25) -World population growth (p. 74) -The changing age structure of the w...

avans international business international marketing and sales year 1 quarter 1 full summary chapter 8

This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...

A summary based on the 700 page book 'Principles of Marketing' by Philip Kotler and lectures of the course Marketing. (IBMS, 1st year). This includes all chapters (1-20) except ch 4. All important information is stated and all important figures are included in the summary. Good luck with your test!

Summary of marketing BS Y2-Q1. Includes slides from class and Kotler chapters 1, 2, 8, 11, 12, 15

Summary of all information needed for Q1 Y1 International marketing and sales course. Information from book and slides from class

FIN3702 - Working Capital Management - Chapter 03 Questions and Solutions - In depth review of the chapter

Bij deze een samenvatting voor het vak 'International Marketing & Sales II'. Deze samenvatting bevat alle stof die behandelt is tijdens de hoor-, en werkcolleges evenals de stof die behandelt is in de hoofdstukken van de boeken.

FIN3702 - Working Capital Management - Analysis of Financial Statements

Bundel van vakken aan de opleiding International Business op Avans Hogeschool, leerjaar 2 kwartaal 2