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Marketing Management Articles and Lecture Summaries
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Premaster Business Administration University of Amsterdam (UvA). Summary for the Marketing Management course, elaborated as it is tested at the end of the course (in increments of 5 sentences). Created by the whole class (together to prepare for the exam). Contains 9 different articles (quickly and conveniently summarized by the essence of the article, the results and where this is reflected in the marketing process).

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  • Summary
  •  • 15 pages • 
  • by chrisvandiepen • 
  • uploaded  29-10-2020
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Premaster Marketing Management / TiSEM - Tilburg University
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$22.46
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This bundle contains all my uploads for the premaster Marketing Management at Tilburg University. Two of these course, mathematics and Academic Competences, are also useable for other premasters at Tilburg University. You can also find all the documents, sold seperatly, at my account.

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  • Bundle
  •  • 5 items • 
  • by premasterstudent • 
  • uploaded  08-10-2020
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Master Marketing Management; summaries BM, IRM and MCM
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This bundle contains the summaries of the courses Brand Management (Lectures), Introduction to Research in Marketing (Lectures) and Marketing Channel Management (web clips). Note: the summaries are not completed yet. Next week I will upload the final summaries. You will get to download these for free.

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  • Bundle
  •  • 3 items • 
  • by premasterstudent • 
  • uploaded  08-10-2020
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Summary Chapter 1- 9: Marketing Management
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Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

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  •  Book
  • Summary
  •  • 42 pages • 
  • by jeanphilippebecker • 
  • uploaded  17-10-2020
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10 Chapter 2: Developing Marketing Strategies and Plans GENERAL CONCEPT QUESTIONS Multiple Choice 66 Chapter 1: Marketing: Managing Profitable Customer Relationships 1. A key ingredient of the marketing management process is insightful, marketing strategies and plans that can guide marketing activities. a. creative b. measurable c. macro d. micro e. niche Page: 35 2. Accor...

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  • Exam (elaborations)
  •  • 273 pages • 
  • by browsegradesdotcom • 
  • uploaded  14-10-2019
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