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Market planning
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Over the years the nature and competition in business has changed and will continue changing all around the world. Numbers of large companies continue to emerge and that makes the business environment even more competitive. In addition to that, international and government policies increase aggressive competition among the companies. Therefore, companies have to adopt to new strategies in their marketing plan to survive in the business world. Marketing strategies assist business organization to ...

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  •  • 31 pages • 
  • by antonyjrnguta • 
  • uploaded  21-10-2019
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Sv marketing management
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Zeer uitgebreide samenvatting van het vak "marketing management", gegeven door Maggie Geuens (richtingen: bedrijfseconomie, sociologie, bio-ingenieur, maar ook een vaak gekozen keuzevak). Adhv de lesopnames heb ik een enorme hoeveelheid notities verzameld en gecombineerd met de powerpoints. Alles wat ze heeft gezegd staat hier dus in (vaak in cursief, soms verwerkt in de tekst). Geschreven in het academiejaar 2019-2020.

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  •  • 153 pages • 
  • by ugentcommunicatiewetenschappen • 
  • uploaded  10-02-2020
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