• Page 2 out of 1.389 Search Results 'consumer behavior'
  • 1


All 1.389 results

Sell your knowledge on Stuvia

Hundred thousands of people are searching for your content every day. You can easily upload your summaries to our platform and start earning money from your study notes.

Sign up for free today and start earning while helping others!

Start selling or learn more about selling on Stuvia  
Samenvatting Consumer Behavior
22x  sold

Deze samenvatting bevat de readers: Behavior Wizard, Behavior Model, Hooked Model, Cognitieve systemen en effecten, how two companies hooked consumers on products they rarely use en extra informatie over 6 neuromarketing technieken. Daarnaast bevat het natuurlijk de informatie die in de lessen is besproken. Succes met leren!

i See more info x
  •  Bundle
  • Summary
  •  • 18 pages • 
  • by kayleewittenberg • 
  • uploaded  09-05-2019
Quick View
i x
Consumer Behavior Notes and Summary (chapter 1-12). MKTG 401. Book used is Consumer Behavior 7, Babin, Barry J. and Harris, Eric G. (2016, 2017), South-Western ISBN 13: 978-1-133-58993-8
2x  sold

This document contains the following chapters summarized using both book and lecture notes. Chapter 1: What is Consumer Behavior and Why Should I Care? Chapter 2: Value and The Consumer Behavior Framework Chapter 3: Consumer Learning Starts Here: Perception Chapter 4: Comprehension, Memory, and Cognitive Learning Chapter 5: Motivation and Emotion: Driving Consumer Behavior Chapter 6: Personality, Lifestyles, and the Self-Concept Chapter 7: Attitudes and Attitude Change Chapter 8: Group and I...

i See more info x
  •  Book
  • Summary
  •  • 18 pages • 
  • by nonzy • 
  • uploaded  12-01-2020
Quick View
i x