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Samenvatting Consumer Behavior
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Deze samenvatting bevat de readers: Behavior Wizard, Behavior Model, Hooked Model, Cognitieve systemen en effecten, how two companies hooked consumers on products they rarely use en extra informatie over 6 neuromarketing technieken. Daarnaast bevat het natuurlijk de informatie die in de lessen is besproken. Succes met leren!

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  •  • 18 pages • 
  • by kayleewittenberg • 
  • uploaded  09-05-2019
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Consumer Behavior Notes and Summary (chapter 1-12). MKTG 401. Book used is Consumer Behavior 7, Babin, Barry J. and Harris, Eric G. (2016, 2017), South-Western ISBN 13: 978-1-133-58993-8
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This document contains the following chapters summarized using both book and lecture notes. Chapter 1: What is Consumer Behavior and Why Should I Care? Chapter 2: Value and The Consumer Behavior Framework Chapter 3: Consumer Learning Starts Here: Perception Chapter 4: Comprehension, Memory, and Cognitive Learning Chapter 5: Motivation and Emotion: Driving Consumer Behavior Chapter 6: Personality, Lifestyles, and the Self-Concept Chapter 7: Attitudes and Attitude Change Chapter 8: Group and I...

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  •  • 18 pages • 
  • by nonzy • 
  • uploaded  12-01-2020
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