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Concise summary of the material that students need to know for the final exam of the Multicultural Consumer Behaviour elective at THUAS. Material was taken from the book and the slides. I scored a 9.6 on the exam by memorizing this summary.
- Book
- Summary
- • 20 pages •
Concise summary of the material that students need to know for the final exam of the Multicultural Consumer Behaviour elective at THUAS. Material was taken from the book and the slides. I scored a 9.6 on the exam by memorizing this summary.
Main topic and insights of the articles you need to study for the consumer behaviour exam
- Summary
- • 10 pages •
Main topic and insights of the articles you need to study for the consumer behaviour exam
Lecture summary of the course Consumer Behavior 2019.
- Book
- Summary
- • 48 pages •
Lecture summary of the course Consumer Behavior 2019.
Summary of the whole course 'Consumer behavior' (3e bach) With papers !
- Summary
- • 22 pages •
Summary of the whole course 'Consumer behavior' (3e bach) With papers !
A complete summary of all lectures of the course Consumer Behavior.
- Bundle
- Summary
- • 26 pages •
A complete summary of all lectures of the course Consumer Behavior.
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Economics 110- KN110 Summary Chapter 5: Consumer Behavior and Utility Maximization
- Bundle
- Summary
- • 6 pages •
Economics 110- KN110 Summary Chapter 5: Consumer Behavior and Utility Maximization
Deze samenvatting bevat de readers: Behavior Wizard, Behavior Model, Hooked Model, Cognitieve systemen en effecten, how two companies hooked consumers on products they rarely use en extra informatie over 6 neuromarketing technieken. Daarnaast bevat het natuurlijk de informatie die in de lessen is besproken. Succes met leren!
- Bundle
- Summary
- • 18 pages •
Deze samenvatting bevat de readers: Behavior Wizard, Behavior Model, Hooked Model, Cognitieve systemen en effecten, how two companies hooked consumers on products they rarely use en extra informatie over 6 neuromarketing technieken. Daarnaast bevat het natuurlijk de informatie die in de lessen is besproken. Succes met leren!
Chapter 8 of the book Consumer behaviour by Isabelle Szmigin, Maria Piacentini. This is part of the literature for the course MCB20806 Principles of consumer studies in the second year of Management and consumer studies (BBC) at Wageningen University (WUR). It Is also used in other courses at the WUR.
- Book & Bundle
- Summary
- • 4 pages •
Chapter 8 of the book Consumer behaviour by Isabelle Szmigin, Maria Piacentini. This is part of the literature for the course MCB20806 Principles of consumer studies in the second year of Management and consumer studies (BBC) at Wageningen University (WUR). It Is also used in other courses at the WUR.
This document contains the following chapters summarized using both book and lecture notes. Chapter 1: What is Consumer Behavior and Why Should I Care? Chapter 2: Value and The Consumer Behavior Framework Chapter 3: Consumer Learning Starts Here: Perception Chapter 4: Comprehension, Memory, and Cognitive Learning Chapter 5: Motivation and Emotion: Driving Consumer Behavior Chapter 6: Personality, Lifestyles, and the Self-Concept Chapter 7: Attitudes and Attitude Change Chapter 8: Group and I...
- Book
- Summary
- • 18 pages •
This document contains the following chapters summarized using both book and lecture notes. Chapter 1: What is Consumer Behavior and Why Should I Care? Chapter 2: Value and The Consumer Behavior Framework Chapter 3: Consumer Learning Starts Here: Perception Chapter 4: Comprehension, Memory, and Cognitive Learning Chapter 5: Motivation and Emotion: Driving Consumer Behavior Chapter 6: Personality, Lifestyles, and the Self-Concept Chapter 7: Attitudes and Attitude Change Chapter 8: Group and I...
Summary of the book: Schiffman, L.G. and J.L. Wisenblit (2015), Consumer Behavior, Global Edition, Essex, England: Pearson Education Limited. [ISBN-number: 978-0-273-78713-6] Chapter 1-9, 14 & 15 (the required chapters for the course "Principles of Consumer Behavior").
- Book
- Summary
- • 44 pages •
Summary of the book: Schiffman, L.G. and J.L. Wisenblit (2015), Consumer Behavior, Global Edition, Essex, England: Pearson Education Limited. [ISBN-number: 978-0-273-78713-6] Chapter 1-9, 14 & 15 (the required chapters for the course "Principles of Consumer Behavior").