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Consumer Behavior | Literature Summary
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Hi! This summary consists of: - Chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12 of Consumer Behavior: (second edition), Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline; Cengage Learning, ISBN 13: 978-1-133-58767-5 ISBN 10: 1-133-58767-4 - Chapters 6, 7, 8, 11, 12 of Research Methods for the Behavioral Sciences (5th edition), Frederick J. Gravetter & Lori-Ann B. Forzano; Cengage Learning, ISBN-13: 978-1-305-10413-6 ISBN-10: 1-305-10413-7 All the chapters we need to know for the Consumer Behavior ex...

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  • Summary
  •  • 54 pages • 
  • by sydneystraver • 
  • uploaded  11-02-2019
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Summary Consumer Behavior
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Summary of the lectures and articles of the course Consumer behavior This summary contains the following articles - Everett, J. A. C., Colombatto, C., Chituc, V., Brady, W. J., & Crockett, M. (2020). The effectiveness of moral messages on public health behavioral intentions during the COVID-19 pandemic. - Fox, C. R., & Sitkin, S. B. (2015). Bridging the divide between behavioral science & policy. Behavioral Science and Policy Association. Available online at - Elsen, M., Pieters, R., & Wedel, ...

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  • Summary
  •  • 39 pages • 
  • by d2604 • 
  • uploaded  30-10-2020
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Consumer Behavior Summary ALL articles 2019
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Brasel & Gips (2011), Hagtveldt (2011), Hutter & Hoffmann (2014), Fitzsimons, Chartrand & Fitzsimons (2008), Levin & Geath (1988), Shampanier, Mazar & Ariely (2007), MvKechnie, Devlin, Ennew & Smith (2012), Berger & Heatlh (2008), Han, Nunes & Dreze (2010), Tanner & Maeng (2012), Hershfield, Goldstein, Sharpe, Fox, Yeykelis, Carastense & Bailenson (2011), Duhachek, Argawal & Han (2012), Jensen & Oster (2009), Smeesters & Mandel (2006), Mukherjee & Hoyer (2001), Kozinets, Patterson & Ashman (2016...

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  • Summary
  •  • 50 pages • 
  • by robinreinds • 
  • uploaded  27-02-2019
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