Piercy Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Piercy? On this page you'll find 200 study documents about Piercy.
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Avans Hogeschool - Principes van marketing 6.3, H7, H8, H9
- Summary • 45 pages • 2019
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Uitgebreide samenvatting van Principes van Marketing 7e editie. Bevat paragraaf 6.3, hoofdstuk 7, hoofdstuk 8 en hoofdstuk 9 inclusief begrippenlijsten. Deze theorie wordt onder andere gebruikt in blok 1 'Bedrijf en Omgeving' van Avans Bedrijfskunde 's-Hertogenbosch.
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Samenvatting Marketing HOC TEW
- Summary • 145 pages • 2019
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Uitgebreide samenvatting van de Hoorcolleges voor het vak Marketing. 
Geschikt voor studenten uit de 1ste Bachelor Toegepaste Economische Wetenschappen. 
Gegeven door Nanouk Verhulst, Malaika Brengman en Sofie Verstreken aan de Vrije Universiteit Brussel in het academiejaar 2018 - 2019.
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Principes van marketing H1, H4, H6, H7, H9, H12, H14 7e editie
- Summary • 17 pages • 2019
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Principes van marketing 7e editie | Philip Kotler, Gary Armstrong, Lloyd C. Harris & Nigel Piercy
H1 Marketing
H4 Consumentengedrag
H6 Marketingstrategie
H7 Analyse marketingstrategie 
H9 Product-, dienst- en merkbeleid
H11Prijs
H12 Distributiebeleid
H14 Marketingcommunicatie
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marketing summary
- Summary • 13 pages • 2019
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Available in package deal
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A summary of the marketing course. It contains everything explained in the classes and everything that needs to be learned from the book (principles of marketing).
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HBO propedeuse marketing Hoofdstuk 1, 2, 4, 5, 7, 8, 9 en 10
- Summary • 49 pages • 2019
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Ik heb deze samenvatting gemaakt over de hoofdstukken 1, 2, 4, 5, 7, 8, 9 en 10 van het boek Principes van marketing 7e editie (Philip Kotler, Gary Armstrong, Lloyd C. Harris en Nigel Piercy)
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Marketing summary Y2Q2 BV
- Summary • 54 pages • 2019
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Available in package deal
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Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
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Marketing & Sales: Summary Quarter 1
- Summary • 19 pages • 2019
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COURSE: International Business, year 1, Quarter 1, Marketing & Sales
BOOKk: Principles of Marketing (7th European edition) *2898

CONTENT:
-Chapter 1
-Chapter 3
-Chapter 7 (p. 194)
-Chapter 8 (p. 226-238)
-Chapter 10
-Chapter 12 (p. 340-345 p. 351-356)
-Chapter 14 (p. 408-412 p. 414-415 p. 422-424)
-Chapter 20 (p. 593-594)

OMITTED:
-Sustainable marketing: the call for more environmental and social responsibility (p. 25)
-World population growth (p. 74)
-The changing age structure of the w...
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marketing and sales summary chapter 8
- Summary • 5 pages • 2019
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avans international business 
international marketing and sales year 1 quarter 1 
full summary chapter 8
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Summary+glossary Ch. 20 Principles of Marketing Kotler, Armstrong, Harris and Piercy
- Summary • 10 pages • 2020
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Summary and Glossary Principles of Marketing chapter 20, sustainable marketing: Social responsibility and Ethics. About consumerism, environmentalism, materialsm, greening activities, new innovative technologies. Samenvatting en begrippenlijst hoofdstuk 20 principles of marketing.
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Marketing Year 2 Quarter 1
- Summary • 32 pages • 2019
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This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...
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