Radboud Universiteit Nijmegen · Master Marketing · Consumer Behavior

Here are the best resources to pass Consumer Behavior at Radboud Universiteit Nijmegen. Find Consumer Behavior study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Master Marketing at Radboud Universiteit Nijmegen.

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Consumer Behavior Summary (Book, Articles, and Lectures)
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

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  •  Book & Bundle
  • Summary
  •  • 55 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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Summary Consumer Behavior Articles (2018/2019)
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Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).

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  • Summary
  •  • 32 pages • 
  • by Kimtewoerd96 • 
  • uploaded  20-10-2018
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Summary Articles Consumer Behavior 2016-2017
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Summary of the articles for the course Consumer Behavior in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Bloemer & Kasper (2015) Zhang & Bloemer (2008) Shiv & Fedorikhin (1999) Huber et al. (2004) Van Birgelen et al. (2009) Delcourt et al. (2013) Till et al. (2008) Pochepstova et al. (2008) Neghina et al. (2016)

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  •  • 25 pages • 
  • by rosalieverkerk • 
  • uploaded  17-10-2016
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SALE! ALL-IN-ONE BUNDLE MASTER MARKETING
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This all-in-one bundle includes: Summary Customer Behavior Peter & Olson 9th edition Summary Articles Customer Behavior (2016-2017) Summary Articles Marketing Performance (2016-2017) Summary Articles International Brand Management (2016-2017) Summary Articles Marketing & Innovation (2016-2017) Mindmap summary Methodology for Mark. & Str. Research

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  •  • 6 items • 
  • by rosalieverkerk • 
  • uploaded  28-08-2017
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Summary book & articles Consumer Behavior 2016-2017
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Summary of the book Consumer Behavior by Peter & Olson (9th edition) and all articles from the Consumer Behavior course in the master Marketing, Radboud University, 2016-2017.

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  • by rosalieverkerk • 
  • uploaded  17-10-2016
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