Strategic planning and implementation Study guides, Class notes & Summaries

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University of Phoenix - STR 581 > Final Exam Set 1 (Latest guide); Already Graded A+
  • University of Phoenix - STR 581 > Final Exam Set 1 (Latest guide); Already Graded A+

  • Exam (elaborations) • 15 pages • 2019
  • STR 581 Final Exam SET 1 1) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A. A promotional campaign B. A marketing research system C. A marketing information system D. A marketing intelligence system E. A marketing database 2) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process. A. venture team B. joint- venture ...
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