econ 136 (MICS136)

Porter’s 5 Forces - Spotify (Music Streaming Industry) The case study introduces Spotify but does not really provide enough information on the music streaming industry, so you should utilize your background knowledge on Spotify and the industry to answer the questions. You can use your daily experience, reports and data (if you remember) to support your statements. The grading standard focuses on how you explain your idea and whether you understand the model. Here is the brief version o...

Porter’s 5 Forces - Spotify (Music Streaming Industry) The case study introduces Spotify but does not really provide enough information on the music streaming industry, so you should utilize your background knowledge on Spotify and the industry to answer the questions. You can use your daily experience, reports and data (if you remember) to support your statements. The grading standard focuses on how you explain your idea and whether you understand the model. Here is the brief version o...

Porter’s 5 Forces - Spotify (Music Streaming Industry) The case study introduces Spotify but does not really provide enough information on the music streaming industry, so you should utilize your background knowledge on Spotify and the industry to answer the questions. You can use your daily experience, reports and data (if you remember) to support your statements. The grading standard focuses on how you explain your idea and whether you understand the model. Here is the brief version o...

BUSINESS STRATEGY GAME - PRACTICE QUESTIONS Quiz 1 is available on and is due on April 4 at 11:59PM. You will have 45min to complete the quiz and you are allowed to use the Player’s Guide 2019ed while taking the test. Please use the questions below as a practice. Quiz 2 is available on and is due on April 11 at 11:59PM. You will have 75min to complete the quiz that consists of questions drawn from information provided in the Footwear Industry Report, Competitive Intelligence Report, an...

1) The sharing of advertising expenses between national advertisers and local merchants is called advertising. a) cooperative b) local c) augmented d) national e) split support 2) Market segmentation is: a) aggregating small, homogeneous submarkets into a large, homogeneous market. b) creating a perceived difference in the mind of the consumer between the advertiser's brand and competitors' brands. c) identifying a competitive niche the brand will occupy. d) coordinating the relationsh...