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Marketing Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Marketing? On this page you'll find 3 study documents about Marketing.

Popular textbooks 'Marketing' · Show all (15) Hide

Principles of Marketing

Principles of Marketing

Dr. Philip T. Kotler, Gary Armstrong

451 documents

Marketing fundamentals

Marketing fundamentals

Bronis Verhage

109 documents

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Clemson University - MKT 4200 > Test 3 Anwsers (New) > A Graded.

  • Clemson University - MKT 4200 > Test 3 Anwsers (New) > A Graded.

  • Exam (elaborations) • 12 pages • 2019
  • 1. Which of the following is not one of the four dimensions of sales call anxiety? a. A desire to perform safety-seeking behaviors b. Imagined negative evaluations from customers c. A negative self-evaluation d. Recognition of the economic value of prospecting activities e. Physiological symptoms 2. Which of the following statements about the use of humor in sales presentations is true? a. Humor should never be used in sales presentations b. Only use humor that is relevant to the group to whic...
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MKT 450 Exam 1_Clemson University - Chapter 1: Foundations of Strategic Marketing Management - Chapter 5: Understanding Buyers - Marketing Research in a Global Environment.

  • MKT 450 Exam 1_Clemson University - Chapter 1: Foundations of Strategic Marketing Management - Chapter 5: Understanding Buyers - Marketing Research in a Global Environment.

  • Study guide • 9 pages • 2019
  • Chapter 1: Foundations of Strategic Marketing Management Chapter 2: International Trade and Market Opportunities Chapter 3: The Role of Culture Chapter 3: The Role of Culture Continued Chapter 4: Global Marketing Strategy Chapter 5: Understanding Buyers - Marketing Research in a Global Environment
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Clemson University - MKT 450 Exam 2 (new) > A+ Rated Study Guide.

  • Clemson University - MKT 450 Exam 2 (new) > A+ Rated Study Guide.

  • Study guide • 10 pages • 2019
  • Chapter 10: Study Guide Questions: • Why do buyers object? • How do salespeople sell value and build relationships when responding to objections? • What type of objections are common? • Which methods are effective when responding to objections?
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