MNM2613 Study guides, Class notes & Summaries

MNM2613 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)

VITAK HEALTH FOODS: QUESTION 1: THE VALUE OF USING PORTER’S COMPETITIVE STRATEGIES QUESTION 2: VARIABLES TO CONSIDER WHEN SELECTING CHANNEL MEMBERS QUESTION 3: THE BASES OF POWER FOR CHANNEL CONTROL OF VITAL HEALTH FOOD QUESTION 4: CAUSES OF CONFLICT THAT BETWEEN VITAL HEALTH FOODS AND CHANNEL MEMBER CONCLUSION

MNM2613 Notes

I received 86% for this module and wish you the best of luck! explain six (6) possible causes of conflict in the marketing distribution channel. The causes of conflict should be discussed practically (6 marks). Describe four (4) types of intermediaries that Chicken Things Farm should consider for the distribution of its chicken products to customers. The types of intermediaries should be discussed practically (4 marks). Explain 13 factors that Chicken Things Farm should consider before it sel...

I received 86% for this module and wish you the best of luck! 1.1 Discuss the three competitive strategies that Distell could consider in order to keep Amarula Cream competitive in the alcohol beverage industry (3 marks) and provide an example of each strategy (3 marks). 1.2 Which one of Porter’s competitive strategies is the most suitable one to keep Amarula Cream competitive in the alcohol beverage industry? Explain your answer (3 marks). 1.3 Explain how three marketing distribution chann...

MNM2613 Assessment 2 Essay answers. I received 95% for this module and wish you the best of luck! In marketing channels, interdependent organizations of varying levels work together to move and develop a product or service between processing points to achieve an outcome perceived as valuable to end consumers. Different role players within a marketing channel hold varying levels of power over the others and to avoid conflict, appropriate methods of communication need to be identified and impleme...