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5BUSS001W: BUSINESS DECISION MAKING: EXAMINATION PAPER SEMESTER ONE JANUARY 2019: All Solutions

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SECTION A Answer all THREE questions in this section. Question 1 Zenith Sporting Goods Company (ZSGC) is trying to decide which of four possible locations it should select for its new ‘mega-st ore’; the choice is between Aldershot, Brighton, Canterbury and Dover. It has asked you, as one of new business analysts, to undertake a multi-criteria analysis (MCA). The company has identified three key criteria: Average Incomes, Transport Links and Investment Cost. You have used a range of sources t...

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5-Year Business Plan Detex Straws Venture Creation (BUS3020M). No Plagiarism

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Executive Summary............................................................................................................................... 4 1.1 Business Summary ............................... ......................................................................................... 4 1.2 Product Summary ......................................................................................................................... 4 1.3 Ownership......................................................

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A Business Plan for Women in Work. Graded A. 0% Plagiarism

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1. Executive Summary 1.1 Purpose 1.2 Business Summary 1.3 Business Name 1.4 Type of Business 1.5 Business Aims 1.6 Finance Required 2. Services 2.1 Core Services 2.2 USP’s 2.3 Future Devel opment Opportunities 2.4 Risk Analysis 3. The Market and Customers 3.1 Typical Customer 3.2 Location of Typical Customer 3.3 Factors Influencing Customers 3.4 Marketing and Advertising 4. Market Research 4.1 Gap in The Market 4.2 Social Media Market 5. Financials 5.1 Income Statement 5.2 Cash Flow 6. Conclus...

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Ch_19: STRATEGIES_FOR_IMPROVING_MANAGERIAL_DECISION_MAKING. All Answers

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1. Statistically, when a manager considers more options, there is a greater chance of finding an optimal solution. a. True b. False : True I Easy COBE.KARD.l5.19.01- 19.01 United States- BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Marketing Plan CB&C Model Strategy Bloom's: Knowledge 2. Research on the framing effect shows that once options have been identified, managers tend to mainly focus on be...

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Ch_18_BIASES_IN_MANAGERIAL_DECISION_MAKING. All Answers

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NATIONAL STANDARDS: STATE STANDARDS: TOPICS: United States- BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Marketing Plan CB&C Model Strategy KEYWORDS: Bloom's: Knowledge 1. If less relevant information is presented in an interesting manner, it tends to have a greater impact on final decisions than if presented in a dry manner. a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE....

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Ch_17__ENGAGING_CONSUMERS_THROUGH_ONLINE_MARKETING. All Answers

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1. An e-tailer is a retailer that operates on the Internet. a. True b. False True 1 Easy : COBE.KARD.l5.17.02- 17.02 : United States- BUSPROG: Analytic TOPICS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills AACSB Use oflnformation Technology CB&C Model Marketing Plan CB&C Model Online/Computer CB&C Model Strategy Bloom's: Knowledge 2. Interactivity makes it easy for consumers to provide e-tailers with the information that they want-i...

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Ch_16__CONTEMPORARY_STRATEGIES_IN_REACHING_CONSUMERS: All Answers

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1. Buzz marketing techniques are increasing in importance to marketers because the media is more cluttered than ever before. a. True b. False True 1 Easy : COBE.KARD.l5.16.01- 16.01 : United States- BUSPROG: Analytic TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan CB&C Model Strategy Bloom's: Knowledge 2. Buzz marketing techniques are decrea...

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Ch_15__THE_INFLUENCE_OF_DEMOGRAPHY: All Answers

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True I False 1. The middle market refers to households that earn at least $65,000 annually. a. True b. False True easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Individual Dynamics- Individual Dynamics Bloom's: Knowledge 2. Households in the middle market are known to trade up to premium products for meaningful product categories but trade down to private label brands for less meaning...

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Ch_14__THE_INFLUENCE_OF_CULTURE_AND_VALUES. All Answers

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1. Cultural values are comprised of a collective set of beliefs about what is important, useful, and desirable. a. True b. False POINTS: DIFFICULTY: LEARNING OBJECTIVES: NATIONAL STANDARDS: STATE STANDARDS: TOPICS: True I Easy COBE.KARD.l5.14.01- 14.01 United States- BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Multicultural and Diversity Understanding AACSB Reflective Thinking Skills CB&C Model Customer KEYWORDS: CB&C Model International Perspe...

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