Test Bank for Marketing Management 15th Edition by Keller & Kotler Study guides, Class notes & Summaries
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Test Bank for Marketing Management 15th Edition by Keller & Kotler{chapter 2}
- Exam (elaborations) • 65 pages • 2021
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Marketing Management, 15e (Kotler) 
Chapter 2 Developing Marketing Strategies and Plans 
B) strategic marketing plan 
C) corporate tactical plan 
D) corporate 1) The task of any business is to ________. 
A) create customer needs 
B) differentiate in terms of cost of production 
C) deliver customer value at a profit 
D) reduce competition 
E) communicate similar value as provided by competitors 
Answer: C 
Diff: 1 
LO: 2.1: How does marketing affect customer value? 
AACSB: Reflective thinking 
2)...
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