Test Bank for Marketing Management 15th Edition by Keller & Kotler Study guides, Class notes & Summaries

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Test Bank for Marketing Management 15th Edition by Keller & Kotler{chapter 2}
  • Test Bank for Marketing Management 15th Edition by Keller & Kotler{chapter 2}

  • Exam (elaborations) • 65 pages • 2021
  • Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans B) strategic marketing plan C) corporate tactical plan D) corporate 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Diff: 1 LO: 2.1: How does marketing affect customer value? AACSB: Reflective thinking 2)...
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