PRINCIPLES OF MARKETING Study guides, Class notes & Summaries

As Chris arrives at the airport, he decides that instead of waiting in line to check-in he will use the automated check-in kiosk. He types in the information requested by the kiosk and his boarding pass is printed within seconds. What does this exemplify the growing trend of? Selected Answer: B. self-service. Correct Answer: B. self-service. Question 2 5 out of 5 points Marianne is shopping for a new Apple Watch. Which of the 4Ps is most central to her purchase? Selected Answer: D. Product Corre...

Which marketing management philosophy focuses on the question, “What do customers want and need, and how can we benefit society?” Answer Internal External Sales Societal marketing Production _____ is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits. Answer Opportunity cost Marketing utility Market quality Satisfaction percentage Customer value Which of the following is the customers’ evaluation of a good or servi...

MKT 100 Final Exam 2 Questions and answers • Question 1 Which channel function is most visible to the customer? • Question 2 Consumers are said to pull goods through the channel, whereas trading partners __________ the goods from the manufacturer on down the food chain. • Question 3 The downstream partners that help a company reach consumers comprise the • Question 4 When the decisions seem overwhelming, we should simplify and remember ...