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MAR 1011 Midterm Exam – MAR-1011 Principles of Marketing
- Study guide • 5 pages • 2020
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MAR 1011 Midterm Exam – MAR-1011 Principles of Marketing
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MAR 1011 Midterm Exam – MAR-1011 Principles of Marketing latest 2020
- Study guide • 5 pages • 2020
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MAR 1011 Midterm Exam – MAR-1011 Principles of Marketing
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MAR 1011 Midterm Exam – MAR-1011 Principles of Marketing (latest 2022/2023) Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? Do
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MAR 1011 Midterm Exam – MAR-1011 Principles of Marketing (latest 2022/2023) 
 
Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? 
Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren’t customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. 
Explain why it is important to write a ma...
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