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Marketing Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Marketing? On this page you'll find 1 study documents about Marketing.

Popular textbooks 'Marketing' · Show all (15) Hide

Principles of Marketing

Principles of Marketing

Dr. Philip T. Kotler, Gary Armstrong

451 documents

Marketing fundamentals

Marketing fundamentals

Bronis Verhage

109 documents

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MKT 315 Midterm Exam Spring Study Guide

  • MKT 315 Midterm Exam Spring Study Guide

  • Exam (elaborations) • 4 pages • 2020
  • The following are marketing concepts that students are expected to know for the MKT315 Midterm Exam chapters 1-6,13,14 1. Marketing- 2. B2C and B2B markets- 3. Marketing mix / the 5-P’s- 4. Exchange and transaction- 5. Environmental Forces / environmental scan. 6. Evolution of Marketing / eras / Marketing Concept. 7. Organizational buyers vs. Ultimate Consumers 8. Profit equation 9. Market segmentation 10. SWOT analysis 11. Consumer behavior 12. SMART GOALS 13. Motivation (i.e. Maslow) 1...
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