Accounting and Finance Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Accounting and Finance? On this page you'll find 3 study documents about Accounting and Finance.

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BARRIERS TO MARKETING PLANNING
  • BARRIERS TO MARKETING PLANNING

  • Class notes • 2 pages • 2017
  • Any organisation while doing the marketing plan may encounter barriers. The elements that can be affected are cultural, behavioural, cognitive, systems and procedures and resources.
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MARKETING PLANNING
  • MARKETING PLANNING

  • Class notes • 6 pages • 2017
  • Marketing planning is a crucial activity in any organisation that should be approached in a professional manner by managers. Malcolm mc Donald defined marketing planning as “simply a logical sequence and a series of activities leading to the setting of marketing objectives and the formulation plans for achieving them (www.tutor2u.com)”. More to the point the plan helps the organisation to use marketing resources at its maximum in order to achieve its aims and objectives. By writing an effect...
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Investments notes Bodie et al chapter 6, 7, 8, 9
  • Investments notes Bodie et al chapter 6, 7, 8, 9

  • Summary • 5 pages • 2016
  • Zvi Bodie; Alex Kane; Alan J. Marcus_Investments_10th edition
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