Utrecht Business School
Looking for study notes at Utrecht Business School? On Stuvia you will find more than 1 summaries, study notes and other study resources for all courses at Utrecht Business School.
-
1
- 0
- 0
Courses at Utrecht Business School
Notes available for the following courses at Utrecht Business School
Majors at Utrecht Business School
Notes available for the following studies at Utrecht Business School
-
Thesis dissertation online marketing communication and customer journey 1
Latest notes & summaries Utrecht Business School
This thesis was written in the fall of 2019 and discusses the optimalisation of the online customer journey for a large online website. The company specializes in designing physical journals that can be customized by anyone. The problem: potential customers dont seem to understand what the company does. Solution: how can storytelling and online marketing branding help to position the company online in the most favorable manner? This thesis was graded an 8 and comes complete with interview questi...
- Book
- Thesis
- • 86 pages's •
-
Utrecht Business School•Thesis dissertation example online marketing improving customer journey
-
De kracht van storytelling • Carmine Gallo• ISBN 9789047009160
Preview 4 out of 86 pages
This thesis was written in the fall of 2019 and discusses the optimalisation of the online customer journey for a large online website. The company specializes in designing physical journals that can be customized by anyone. The problem: potential customers dont seem to understand what the company does. Solution: how can storytelling and online marketing branding help to position the company online in the most favorable manner? This thesis was graded an 8 and comes complete with interview questi...