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MKT 421 FINAL EXAM NEW (Already graded A )
  • MKT 421 FINAL EXAM NEW (Already graded A )

  • Exam (elaborations) • 7 pages • 2018
  • MKT 421 FINAL EXAM NEW 1. __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning 2. A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization 3. The __________ refers to the seven stage...
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