Study guides, Class notes & Summaries

A/B Testing - comparing two versions of a web page to see which one performs better Acquisition - channels that site visits come through to get to your site. How your visits are acquired Attribution - assigning values to touch points within a users journey to conversion Attribution Analysis - Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and later returns to complete a conversion on your site -Wholeso...

What are long-tail keywords? - A. Competitive keywords that show a long list of search results B. General search phrases that will attract a large amount of visitors to your site C. Descriptive keywords used in less-common variations that help attract targeted customers to your site D. None of the above Answer - C. (Descriptive keywords used in less-common variations that help attract targeted customers to your site) Which of the following steps is NOT included when reviewing a keywor...

A/B Testing - ️️comparing two versions of a web page to see which one performs better Acquisition - ️️channels that site visits come through to get to your site. How your visits are acquired Attribution - ️️assigning values to touch points within a users journey to conversion Attribution Analysis - ️️Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and later returns to complete a conve...

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