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BSBMKG510 Plan E-Marketing Communications  BSBMKG510 Plan E-Marketing Communications
  • BSBMKG510 Plan E-Marketing Communications

  • Exam (elaborations) • 7 pages • 2018
  • Google Case Study on e-Marketing Answer the two questions after the case story. Google helps the world to answer questions and solveproblems by using its search engine, and now alsooffers a host of other virtual services. This case looks athow Google has created competitive advantage by usingvirtual information to create a new genre of advertising:search engine marketing.
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