Study guides, Class notes & Summaries

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Samenvatting Digital Marketing Essentials Popular
  • Samenvatting Digital Marketing Essentials

  • Summary • 115 pages • 2023
  • Geslaagd in eerste zit - Dit document is een samenvatting van het vak Digital Marketing Essentials en bevat eigen notities en info van slides uit de les van Nele Vande Walle.
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PE1 Sales Skills 1sem 2nd year BBM UCLL (alternative task) Popular
  • PE1 Sales Skills 1sem 2nd year BBM UCLL (alternative task)

  • Other • 18 pages • 2023 Popular
  • In your second year of International Business Management, option Marketing (BBM) at UCLL, you'll have the course Sales Skills. For this course you will have to make a big assignment where you have to conduct sales conversations. I've chosen to do the alternative task where I had to conduct 2 sales conversations. My score was 15.81/22
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Samenvatting -  Business Ethics (MBO60D)
  • Samenvatting - Business Ethics (MBO60D)

  • Summary • 10 pages • 2024
  • Dit is een samenvatting van het vak Business Ethics, gedoceerd door mevrouw Meeus.
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Review questions - Digital Marketing Essentials
  • Review questions - Digital Marketing Essentials

  • Summary • 61 pages • 2024
  • Dit bestand bevat review questions die beantwoordt zijn en die een goede houvast zijn tijdens het leren. Het zijn onderdelen die mogelijks belangrijk kunnen zijn voor het examen.
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Samenvatting Contagious by Jonah Berger Samenvatting Contagious by Jonah Berger
  • Samenvatting Contagious by Jonah Berger

  • Summary • 30 pages • 2023
  • Een gedetailleerde samenvatting van dit boek.
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Chapter 5: The Day After Tomorrow
  • Chapter 5: The Day After Tomorrow

  • Summary • 17 pages • 2023
  • Chapter 5 of "Strategy Design" by Birthe Weckx at UC Leuven-Limburg is an extensive exploration of "Radical Technologies" and their profound impact on the future of business and society. The chapter delves into various revolutionary technologies and their applications, highlighting how they are reshaping industries and driving innovation. Key topics include: 1. **AI (Artificial Intelligence)**: The chapter discusses the transformative power of AI in various sectors, from healthcare to man...
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Chapter 4: Design Thinking
  • Chapter 4: Design Thinking

  • Summary • 8 pages • 2023
  • The fourth chapter of "Strategy Design" by Birthe Weckx explores various transformative technologies and their impacts on business and society. This chapter is an insightful deep dive into the implications and applications of cutting-edge innovations. Key topics include: 1. **Artificial Intelligence (AI)**: Discusses AI's transformative power across industries, from healthcare to manufacturing, and emphasizes the need for an ethical and collaborative approach to AI integration. 2. **Int...
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Chapter 3: Capitalism 2.0 & The Day After Tomorrow
  • Chapter 3: Capitalism 2.0 & The Day After Tomorrow

  • Summary • 12 pages • 2023
  • The third chapter of "Strategy Design" covers the critical concepts of "The Day After Tomorrow" and "Capitalism 2.0." It delves into the future of businesses in an era of rapid technological advancement and disruptive innovations. The chapter discusses how companies can prepare and adapt to the challenges and opportunities of tomorrow, focusing on the need for long-term strategic thinking. Key points of the chapter include: 1. **The Day After Tomorrow (DAT) Concept**: This section em...
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Chapter 2: Business Modelling & Blue Ocean Strategy
  • Chapter 2: Business Modelling & Blue Ocean Strategy

  • Summary • 12 pages • 2023
  • The second chapter of "Strategy Design" by Birthe Weckx focuses on the concept of "Blue Ocean Strategy" and its various tools and frameworks. It contrasts this strategy with the traditional "Red Ocean" approach, emphasizing the importance of creating new, uncontested market spaces rather than competing in existing ones. Key concepts and tools discussed include: Red Ocean vs. Blue Ocean Strategy: This section explains the difference between competing in existing markets (Red Ocean) and c...
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Chapter 1: Basics of Strategic Management
  • Chapter 1: Basics of Strategic Management

  • Summary • 23 pages • 2023
  • It starts by defining 'strategy', tracing its historical origins and evolving meaning in a modern business context. The chapter emphasizes strategy as a comprehensive action plan aimed at setting a long-term direction and guiding resource allocation to achieve organizational goals. It also covers strategic management as a critical process encompassing strategy formulation, implementation, and evaluation, highlighting its role in achieving long-term objectives and maintaining a competitive edge...
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In-Depth Strategy Design Study Guide
  • In-Depth Strategy Design Study Guide

  • Summary • 75 pages • 2023
  • This summary/self-made coursebook comprehensively covers the basics of strategic management, business modeling, Blue Ocean Strategy, and contemporary topics like Capitalism 2.0 and Design Thinking. The guide also delves into futuristic concepts such as 'The Day After Tomorrow', encompassing discussions on AI, IoT, and Quantum Computing. This document serves as a crucial resource for students and professionals looking to deepen their understanding of strategic management in a modern context.
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