Marketing Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing? On this page you'll find 47139 study documents about Marketing.
Popular textbooks 'Marketing' · Show all (15) Hide
Marketing Strategy and Competitive Positioning PDF eBook
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud
17 documents
International Marketing Strategy: Analysis, Development and Implementation
Isobel Doole, Robin Lowe
15 documents
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
George Belch, Michael Belch
23 documents
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LJU4804 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024 (615950)- DUE 28 March 2024
- Exam (elaborations) • 9 pages • 2023
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LJU4804 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024 (615950)- DUE 28 March 2024 ; 100% TRUSTED workings, explanations and solutions. for assistance Whats-App 0.6.7..1.7.1..1.7.3.9 ......................................... John Doe, an Australian citizen, married Jane Doe, at British citizen, in December 1982, while they were on holiday in Paris, France. At the time of entering into the marriage, 
both were domiciled in London, England. They concluded an antenuptial contract, excluding all fo...
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TAX2601 ASSIGNMENT 3 SEMESTER 2 - 2023
- Other • 10 pages • 2023
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TAX2601 ASSIGNMENT 3 SEMESTER 2 - 2023 
 
CLOSING DATE: 04 SEPTEMBER 2023 
 
QUESTION 1 
 
 PART A REQUIRED: 
 
Calculate the normal tax liability of Health Harmony (Pty) Ltd for the 2023 year of assessment. 
 
Provide reasons for your answer in respect of the marketing expense as well as for all amounts that are not taxable and/or not deductible. 
 
PART B REQUIRED: 
 
Calculate the first provisional tax payment of Health Harmony (Pty) Ltd for the 2024 year of assessment and provide the date b...
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Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
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ANSWERS ARE AT THE END OF EACH CHAPTER 
Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall 
| Answers are at the end of each chapter 
 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business...
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Test Bank for Marketing An Introduction, 15th edition By Gary Armstrong, Philip Kotler
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Test Bank for Marketing An Introduction, 15th edition By Gary Armstrong, Philip Kotler
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Summary - Topic Political Marketing, Campaigns and Voters (775334005Y) UvA
- Summary • 39 pages • 2023
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This document contains the Topic: Political Marketing, Campaigns, and Voters notes (including readings and lectures) I took. Using these materials I got an 8.2.
As you read this, a fellow student has made another $4.70
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Test Bank for M: Marketing, 8th Edition by Dhruv Grewal
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Test Bank for M: Marketing 8e 8th Edition by Dhruv Grewal, Michael Levy. ISBN 1181. Full Chapters test bank included (Ch 1 to 19) 
 
Section One: ASSESSING THE MARKETPLACE 
Chapter 1: Overview of Marketing 
Chapter 2: Developing Marketing Strategies and a Marketing Plan 
Chapter 3: Digital Marketing: Online, Social, and Mobile 
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics 
Chapter 5: Analyzing the Marketing Environment 
 
Section Two: UNDERSTANDING THE MARKETPLACE...
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Global Marketing Innovation Lecture/Article Summary
- Summary • 65 pages • 2023
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These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. 
 
With these notes, students can effectively review and reinforce their...
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Test Bank for Essentials of Marketing, 18th Edition by Cannon Perreault
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Test Bank for Essentials of Marketing 18e 18th Edition by Joseph Cannon, William Perreault and E. Jerome McCarthy. Full Chapters test bank included (Ch 1 to 19) 
 
Chapter 1: Marketing's Value to Consumers, Firms, and Society 
 
Chapter 2: Marketing Strategy Planning 
 
Chapter 3: Evaluating Opportunities in the Changing Market Environment 
 
Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning 
 
Chapter 5: Final Consumers and Their Buying Behavior 
 
Chapter 6: Busine...
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Test Bank for Essentials of Marketing Research 7th Edition by Barry J. Babin
- Exam (elaborations) • 172 pages • 2023
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Test Bank for Essentials of Marketing Research 7th Edition by Barry J. Babin
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Samenvatting: Consument en Marketing (MIDTERM 1)
- Summary • 22 pages • 2024
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Dit is een samenvatting voor de eerste midterm van Consument & Marketing, waarbij de hoofdstukken 1 t/m 6 worden behandeld van het boek: Consumer Behavior, 8e editie. 
 
De samenvatting is geschreven in het Engels
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Test Bank for Marketing Strategy, 8th Edition by O. C. Ferrell
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Test Bank for Marketing Strategy: Text and Cases 8e 8th Edition by O. C. Ferrell, Michael Hartline; Bryan W. Hochstein. 
 
ISBN-13: 6300 
 
Full Chapters test bank included 
 
Chapter 1: Marketing in Today’s Economy 
1.1: Introduction 
1.2: The Challenges and Opportunities of Marketing in Today’s Economy 
1.3: Basic Marketing Concepts 
1.4: Major Marketing Activities and Decisions 
1.5: Taking on the Challenges of Marketing Strategy 
Lessons From Chapter 1 
Endnotes 
Chapter 2: Strategic Mar...
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
- Summary • 70 pages • 2024
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This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. 
 
Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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