Wedel Study guides, Class notes & Summaries

This is all the literature & topics incorporated: Lecture 1: Business models in the creative industries Peltoniemi, M. (2015), Cultural industries: Product–market characteristics, management challenges and industry dynamics. International Journal of Management Reviews, 17(1), 41- 68. Frey, B. S. & Steiner, L. (2010): Pay as you go: A new proposal for museum pricing, CESifo working paper, Public Choice, No. 3045. Caves, R.E. (2003). Contracts between art and commerce. Journal of Econo...

What does the acronym AFJROTC stand for? - ANSWER Air Force Junior Reserve Officer Training Corps Why is our unit identifier DE-941? - ANSWER DE is for Delaware, 94 is for the district's activation year (1994), and 1 is for being first alphabetically What concept is used in the successful development of our cadets? - ANSWER the whole-person concept for success What skills are emphasized throughout our program to develop our cadets? - ANSWER self-discipline, teamwork, attention to detai...

What does the acronym AFJROTC stand for? - ANSWER Air Force Junior Reserve Officer Training Corps Why is our unit identifier DE-941? - ANSWER DE is for Delaware, 94 is for the district's activation year (1994), and 1 is for being first alphabetically What concept is used in the successful development of our cadets? - ANSWER the whole-person concept for success What skills are emphasized throughout our program to develop our cadets? - ANSWER self-discipline, teamwork, attention to detai...

Summary of the lectures and articles of the course Consumer behavior This summary contains the following articles - Everett, J. A. C., Colombatto, C., Chituc, V., Brady, W. J., & Crockett, M. (2020). The effectiveness of moral messages on public health behavioral intentions during the COVID-19 pandemic. - Fox, C. R., & Sitkin, S. B. (2015). Bridging the divide between behavioral science & policy. Behavioral Science and Policy Association. Available online at - Elsen, M., Pieters, R., & Wedel, ...

I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...

1.) Question ID#: 97622 agency relationships / corp governance Which of the following statements regarding corporate governance practices is least accurate? A) Corporate governance is not as important for firms with largely dispersed minority shareholders. B) Good corporate governance practices ensure that the firm’s financial and operating activities are reported to shareholders in a verifiable manner. C) Corporate governance is the system of internal controls/procedures by which firms...

The Importance of Innovation Architecture In  Innovation as Usual: How to Help Your People Bring Great Ideas to Life  (2013), Miller and Wedell-Wedellsborg discuss the importance of establishing systems within organizations that promote not only the creativity that results in innovation, but also make it possible for employees to bring innovative ideas to fruition. Miller and Wedell-Wedellsborg argue that a leader's primary job €œis not to innovate; it is to become an innovation architec...

The Importance of Innovation Architecture In  Innovation as Usual: How to Help Your People Bring Great Ideas to Life  (2013), Miller and Wedell-Wedellsborg discuss the importance of establishing systems within organizations that promote not only the creativity that results in innovation, but also make it possible for employees to bring innovative ideas to fruition. Miller and Wedell-Wedellsborg argue that a leader's primary job €œis not to innovate; it is to become an innovation architec...

This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)

13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman & Montgomery - Should firms spend more on R&D and advertising during recessions (2011) Srinivasan, Lilien & Sridhar - Double jeopardy revisited Ehrenberg, Goodhardt, Barwise (1990) - Brand portfolio strategy and firm performance, Morga...