Sujan Study guides, Class notes & Summaries
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International Brand Management: Summary Articles Lectures Chapter 1,7, and 15
- Summary • 78 pages • 2019
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Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included.
[For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book]

Book:
Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 	ONLY CHAPTER 1, 7, and 15

List of articles:
Goldfarb (2001): Let...
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Creating an eCommerce Business.docx Creating an eCommerce Business Strayer University Small Business Management Creating an eCommerce Business Introduction Before starting up a business, one has to make some considerations to ensure that they are
- Summary • 5 pages • 2021
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Creating an eCommerce B Creating an eCommerce Business Strayer University Small Business Management Creating an eCommerce Business Introduction Before starting up a business, one has to make some considerations to ensure that they are ready to commence. Starting feels much easier but without thorough preparedness, the business is likely to fail (Sujan, 2015). Failure is never the dream of any entrepreneur as everyone one wants to make profits from their work. The paper will seek to devel...
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Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation (Castaño, Sujan, Kacker, Sujan)
- Summary • 3 pages • 2018
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This is a summary of the article "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation"
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Summary articles International Brand Management 2016-2017
- Summary • 46 pages • 2017
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Summary of all articles for the course International Brand Management in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Goldfarb (2001), Keller (1993), Keller (2016), Tavassoli et al. (2014), Sujan & Bettman (1989), Thompson et al. (2006), Krishnan (1996)
Christodoulides et al. (2015), Gensler et al. (2013), Hewett et al. (2016), Batra et al. (2012), Malär et al. (2011), Simonin & Ruth (1998), Muniz & O’Guinn (2001), Bottomley & Holden (2001), Shine et a...
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Samenvatting artikelen Consumer Marketing VU 2015-2016
- Summary • 36 pages • 2015
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Samenvatting van ALLE artikelen voor het vak Consumer Marketing van de Master Marketing aan de VU Amsterdam.
Artikelen van het academisch jaar 2015/2016.


Berger, J., and K.L. Milkman (2012), “What Makes Online Content Viral,” Journal of Marketing Research, 49 (2), 192-205. 
Castaño, R., M. Sujan, M. Kacker, and H. Sujan (2008), "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation," Journal of Marketing Research, 45 (3), 320-336. 
Diehl, K...
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